Red and Yellow Make Us Eat: How Restaurants Suck Us In
[2023-09-30 14:43:36]
You may have heard that red can make people feel hungry. Well, this is true. The study shows that appetite is motivated when we look red or when it gets red (which is why we do not want to eat as opposed to where it is blue for some reason). But have you noticed how generic red is common in restaurant chain? Have you noticed how often it combines with yellow? Between red and yellow (usually used together), you can consider the identity and color scheme of almost all major restaurant chains
Consider my simple list example: McDonald's, Arby, Wendy, Panda Express, Chick Phil, KFC, Daily Queen, Carl's Junior, Pizza Hut, In N Out, Denny's, Outback Steakhouse, Ruby Tuesday Of Zebra, Taco Time, Taco John, Taco Time, Taco John, Hamburger and French fries of Qdoba, Smash Burger, Five Guys, Payay, Bojangles, Popeye, Z Teja, Texas Roadhouse, Cafe Rio, Moe, Zupa, Jack in the Box, PF, ... wait
The opposite case? Olive garden, taco bell and subway. (Of course there are others, but red and yellow are definitely dominant in the food chain market)
This is a common phenomenon, and some people call it ketchup and even the theory of mustard. The idea is a combination of red and yellow that we want to stop eating, a perfect visual and psychological association. From studies of red, color psychology, people know that they are warm, comforted and loved. If the restaurant feels the same even after having a delicious meal, the restaurant should use that color. After all, we do not want to feel cold (blue) when we eat, embarrassed and fertile (green), bad and sad (black) dinner when eating ordinary food, even exotic and artificial Purple) There is no need to feel dinner. Of course, you can use other colors to match the dinner time (green is lucky, purple can be sensible wisely), but when it is warm or when you are with a loved one, normal food It is most fun. These two things make us feel comfortable and comfortable; red is the best way
Why is it yellow? Yellow is pleasant and exciting. It also attracted the attention of people (you can see that the distant yellow is very similar to the huge golden arches). Perhaps the most interesting is that research shows that yellow yellow is capable of promoting our metabolism. This, theoretically, means yellowing consumes more calories. Will this make us want to eat more? Several people seem to think so
It is no accident that red and yellow are used in fast food restaurants. And color is used as a powerful tool to attract potential customers. They also eat faster and faster as they are used in these restaurants to make people feel happy and happy, resulting in high turnover rates and rapid rates as a result. Color has a positive effect on your behavior, but it is also lively, bright and relaxed.
Yellow and red are the most comfortable colors, so it is the most widely used color in the logo. Both colors increase customer's heart rate and blood pressure, creating exciting feelings. Most fast food restaurants and QSR restaurants have accessories such as red and yellow walls on the table or cups and same color cups. These color schemes can only be used if you have a lot of traffic and you want the customer to be able to depart immediately. McDonald's and KFC are typical examples of fast food restaurants that serve customers using color psychology.
Color and restaurant red stimulate appetite as it affects our metabolism and makes red a red color choice for fast food restaurants popular colors. Yellow is also used for fast food foods to deprive customers of their interests. Promote customer's attention, increase appetite, and encourage them to eat. This is the best way for fast food companies to generate sales. By contrast, formal restaurants use blue to relax and calm customers. This satisfying state is expected to increase the likelihood that customers will extend their stay. Longer residence times can correspond to more meals, more wine, coffee or desserts, and therefore more sales. This is an i