There Is a Reason Why Red and Yellow Are Used for Fast-Food Restaurant Signs

Let's think about when you are hungry for an expedition and looking for somewhere for a snack.

You may have noticed that your favorite fast food restaurant signs are almost always red and yellow.

Our biggest highway signage is in the restaurant in Las Vegas, Nevada. The signboard is too big, you can put a school bus inside

According to research, these colors are reused and interpreted as "ketchup and mustard theory" to form perfect visual and psychological elements that we want to stop and eat.

Yellow is also attractive, so you can see the signs of McDonald's seen from a distance. Needless to say, it stands out better than any other color during the day.

When you combine these two color emotions, they make us feel hungry and happy, that is what the restaurant wants.

According to the survey, colors are conveyed to our brains faster than any other communication means.

McDonald's is currently beginning a restaurant design that uses a green color scheme, desiring a more environmentally friendly appearance.

McDonald 's new marketing strategy is to make their restaurant like a "second place" reminiscent of Starbucks, and customers tend to stay here for a long time.

Finally, which color minimizes hunger? According to the survey, blue is a killer with great appetite.

The color science and its precise impact may not be solved, but it is clear that in the fast food restaurant we believe that it is advantageous to include red and yellow in the logo. Do these colors give us hunger? Perhaps ... or perhaps our own delicious cheeseburger, salty fries, cold soda and ice cream cones make us come back more!

Color and restaurant red stimulate appetite as it affects our metabolism and makes red a red color choice for fast food restaurants popular colors. Yellow is also used for fast food foods to deprive customers of their interests. Promote customer's attention, increase appetite, and encourage them to eat. This is the best way for fast food companies to generate sales. In contrast, formal restaurants use blue to relax and calm customers. This satisfying state is expected to increase the likelihood that customers will extend their stay. Longer residence times can correspond to more meals, more wine, coffee or desserts, and therefore more sales. This is an important strategy to increase sales at regular restaurants. Blue is related to calmness (Kido, 2000), but excessive use may be an appetite suppressant! In fact, the official restaurant does not want such a result. The result is the same -

It is no accident that red and yellow are used in fast food restaurants. And color is used as a powerful tool to attract potential customers. They also eat faster and faster as they are used in these restaurants to make people feel happy and happy, resulting in high turnover rates and rapid rates as a result. Color has a positive effect on your behavior, but it is also lively, bright and relaxed.

In contrast to appetite suppression blue, red is an appetite promoter, especially yellow. Given the fast food industry, you will soon discover that dozens of restaurants are using red. Wendy, McDonald, Burger King, Denny, Sonic, KFC, Arbie ... you understand. The idea behind the use of this color is that it attracts attention and is related to speed and speed. In addition, red is meaningful when used for signs. Unlike blue, it is easy to see from afar.