Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction

People believed for a long time that the environment they eat is an important element of consumer behavior. The fast food restaurant has bright lights, exciting colors and fast music so that people eat fast, but a sophisticated restaurant, dim light and more relaxed music make people eat slowly. People have also decided that more people eat, the more people eat. In this experiment I would like to investigate whether changing the atmosphere of the fast food restaurant will change consumption of food consumers. Suppose that people stay long in a gourmet atmosphere, so they will consume more calories than their fast food counterparts.

To validate our hypothesis, we took over the Hardee fast food restaurant in Champaign, Illinois and divided it into two dining areas. One area does not change, such as bright lighting, color, noisy music. Add indirect lighting, plants, paintings, white tablecloths and soft jazz music as a background and turn another area into a sophisticated dining environment. 62 lunch break customers were randomly assigned to one of the two areas. Friends measure the time that participants eat. The amount of calories burned is calculated by weighing the plate after consumption. The participants also filled in the survey after the experiment and showed they enjoyed the meal and meal experience.

Overall, the number of calories initially ordered by customers is the same regardless of the atmosphere of the meal. Interestingly, the results show that customers in the gourmet environment ate 7% of their time, but ate less than 95% of the fast food's 6%. In addition, people in a gourmet atmosphere not only have a low chance of ordering extra food, but when ordering, they reduce calories by 14% compared to participants in fast food atmosphere. Participants with sophisticated dietary conditions also rated food as a food that exceeds the status of fast food

This research will affect fast food restaurants and consumers! If a fast food restaurant wants consumers to enjoy more of their food, they should reduce lighting and music to create a more relaxing atmosphere. People who do not want to eat too much, please make meals slow.

Especially in a fast food restaurant that is overweight, I often eat out. Products from fast food restaurants can significantly increase the total calorie intake per day, which may reduce calorie balance. If you dine at a fast food restaurant, you may include a day 's calories, but this is not uncommon. When examining the influence of fast food intake on body weight, we found that the more we eat fast food, the more weight gained. In a study published in the journal Preventive Chronic Diseases in 2011, scientists have found that eating fast food three times per week increases the risk of obesity by 33%.

Fast food intake is related to caloric intake, fat, sodium (4). According to previous reports, adults consume 11.3% of total calories a day (1). Consumers can find nutritional information on calories in most fast food restaurant and restaurant menus (5). Meal: Another meal or drinking event consisting of one or more foods or beverages reported in a 24 hour food interview. The name of the mealtime is selected from the fixed list provided during the interview. English and Spanish meal opportunity names are categorized as follows: Breakfast: breakfast, desayuno and almuerzo, lunch: brunch, lunch and newsletter, dinner: dinner, dinner and banana, and snacks: snacks, drinks, Long-term consumption (long-term consumption)), merienda, entre comidas, botana, bocadillo, tentempie, bebida

¿ Between 1977 and 1998, the proportion of selected popular foods and overall energy intake increased in foods purchased at restaurants and fast food restaurants, as well as at home cooked foods. All popular popular foods such as delicious snacks, hamburgers, soft drinks, fried potatoes increased by 49 to 133 calories per year410, and median medical costs for obese children with Medicaid treatment were $ 6,730. The average medical cost for all children is $ 2,446. The average medical expenses for children who have been treated for obesity with private insurance is $ 3,743, but the average medical expenses for all children covered by personal insurance is 1,108.424 dollars.