In its maiden campaign, Behrouz Biryani narrates the tale of their origin
[2024-01-18 18:01:25]
Indian Biriyani brand Behrouz Biryani with the tradition of Persia launched Behrouz Biryani Story, the first advertising campaign today. This movie, produced by Indian BBH India, will take you to a journey of cooking tracing the origin of Biriyani.
First brand integration in digital, printing, outdoor and broadcast, title Behrouz Biryani Story
With a clear image, the delicious actor Razar Murad's voice was blown with delicious food shots, this persian-style Billi Yan story became vibrant. The movie is overseen by popular film director, DoP and special forex expert Nick Sawyer, known for his work on international food brands.
Sagar Kochhar, Chief Marketing Officer at the FFSPL Group, says: "I am pleased to be able to launch the first advertising campaign, which is an important milestone for becoming a country" royal "billi. Since its founding, this is a recipe 2000 years ago from Behrouz, the lost Persian king where war won this scheme. Attractive Persian brand characters and luxurious recipes are experiencing exquisite not just ordering billians when you think about it. "
Russell Barrett, CCO and Managing Partner of BBH, added: "First of all, it is wonderful to work for Behrouz, we are very pleased to do a lot of research on biryanis.This movie is beautifully crafted and cleverly This great movie will make you a wonderful journey In addition to taking along it, it will also make you want to order Biriyani; when you talk about Behrouz you definitely should surrender. "
Behrouz claims that it is the only Biriyani brand in India, expanding nationwide, and is developing business in 15 cities. According to Behrouz market research, Biryani is India's most popular and orderly dish. But organized Biryani players can not provide high quality and consistent products to consumers across the country.
Behrouz became more than 6.5 billion brands in over a year, Barman said the brand will sell 550 million rupees in October. Behrouz is not the first brand to sell biryani online, but it is the only brand in India that expanded nationwide. "NCR is our biggest market, we sell 50,000 to 70,000 biryanis every day," he insists. Marketing expert Biryani is estimated to be a pizza in India. Jessie Paul, a nutrition expert, says: "A celebration dish, a single pot, using a limited number of ingredients, is considered." Sex player, the original competitor Ammi slowed down. "So it was made for an online country order, and Behrouz is using this opportunity," she added.
While acknowledging that Behrouz is not the first or only biryani player, Paul believes it has the advantage of using Faaso as its parent company. Therefore, you can manage supply chain and quality process well. "If Behrouz can overcome the challenges of standardizing supply chains and products, it can become Biriyan Domino," she added. However, this is not always easy. Unlike pizza and hamburgers, Indian cuisine is difficult to standardize on a large scale like Villani. Behrouz was tested, tested, rolled back and restarted for six months in several cities including Mumbai, NCR and Bangalore. Our idea is to make sure that all kitchens are fully equipped and skilled.
According to Behrouz's internal survey, the organizational unit of Biryani is worth about 2,000 rupees and the unorganized sector worth 200 rupees. This is a lot of Biriyani. Adding technology to this economics, you will find a perfect solution for success. "Food is the center of our business, but technology is an important contributor," Thakur said. In February, Charcoal Biryani raised seed money of $ 150,000 (about 990,000 rupees). The company plans to expand this to cities such as Bangalore and NCR. "We want to become a domino pizza of Villani," Thakur added. Charcoal Biryani sells over 12,000 copies per month in 16 shops in Mumbai