Consumer Values and Fair Trade Beliefs, Attitudes and Buying Behavior,

Comment on De Pelsmacker, P. (Japanese); Janssens, W. Mielants, C .; (2005): Consumer values ​​and fair trade beliefs, attitudes and purchasing behavior. International review of public and non-profit marketing, Volume 1. 2, n '2, pp. 50-69. Using De Pelsmacker, P. Four fair trade dimensions, Janssens, W. Mielants, C .; (2003), a study conducted by three authors in Belgium, the value and fair trade beliefs, attitudes and purchasing behavior of 615 Belgian consumers through the sampling framework for the day marketing research organization It focuses on. I buy grocery every day.

Consumer behavior is a combination of recognition, values, and preferences. Since faith is the subject of emotions and knowledge, belief is more susceptible to marketing than value. Attitudes and behavior is a negative or positive evaluation of social behavior. Do not take attitude towards something so that behaviors with the same attitude will automatically follow. The main focus of this research is to discover consumer behavior based on the atmosphere of the Pizza Hut branch office, focus on consumer preferences, attract and motivate customers to access specific branches, Pizza Hut's It is to select the branch of the restaurant. It is important to understand the role of customer's behavior as it is possible to judge the customer's intent and better understand if the customer accesses branches of these restaurants again.

Beliefs and attitudes are common characteristics that affect consumer behavior, influencing the purchase of new music CDs through learning and experience, people will acquire beliefs and attitudes that affect purchasing behavior . Faith is an explanatory thinking and I know something. For example, suppose a person is trying to purchase an Akon music CD. He or she may think that Akon is a wonderful musician and that this album will meet his or her music needs for a long time. Attitude is another way of looking. People have an attitude toward religion, politics and culture. Attitudes represent a relatively consistent assessment of people, emotions, and trends towards subjects or ideas. Attitudes will be in a state of mind that people like or dislike things. Do not go or leave them. Therefore, there may be some people who take attitude such as the world's best musician, Eminem. It is difficult to change attitudes