Behrouz, Behrooz, Behrus or bihuroz (Persian: بهروز) is a Persian name and loose means prosperity
This means "success" When translating a word into a word it means a good day (beh: good, rooz: day) In the old calendar of Maldives, Bihuroz is Assidha on the seventh day of the New Year. This name shows that someone is living a good life in life, or just a rich life.
Behrouz claims that it is the only Biriyani brand in India, expanding nationwide, and is developing business in 15 cities. According to Behrouz market research, Biryani is India's most popular and orderly dish. But organized Biryani players can not provide high quality and consistent products to consumers across the country.
Behrouz became more than 6.5 billion brands in over a year, Barman said the brand will sell 550 million rupees in October. Behrouz is not the first brand to sell biryani online, but it is the only brand in India that expanded nationwide. "NCR is our biggest market, we sell 50,000 to 70,000 biryanis every day," he insists. Marketing expert Biryani is estimated to be a pizza in India. Jessie Paul, a nutrition expert, says: "A celebration dish, a single pot, using a limited number of ingredients, is considered." Sex player, the original competitor Ammi slowed down. "So it was made for an online country order, and Behrouz is using this opportunity," she added.
While acknowledging that Behrouz is not the first or only biryani player, Paul believes it has the advantage of using Faaso as its parent company. Therefore, you can manage supply chain and quality process well. "If Behrouz can overcome the challenges of standardizing supply chains and products, it can become Biriyan Domino," she added. However, this is not always easy. Unlike pizza and hamburgers, Indian cuisine is difficult to standardize on a large scale like Villani. Behrouz was tested, tested, rolled back and restarted for six months in several cities including Mumbai, NCR and Bangalore. Our idea is to make sure that all kitchens are fully equipped and skilled.