Simon Sinek: How great leaders inspire action
[2023-01-17 04:42:24]
Speaker: Simon Sinek - Simon is the author of "Why Do We Act: Should Great Leaders Move Actions To All?" http://www.ted.com/speakers/simon_sinek
What makes a great leader advantageous? Why does Martin Luther King, Light Brothers, Steve Jobs succeed when others get similar resources and conditions? In common with these leaders is "Golden Circle".
The best organizations can explain and sell "why" first and then use it to stimulate other people. People do not buy what you do, why do you do that? For Apple, their sales announcements begin with their "reasons" - they are designed in different ways to push the border. If you accept their reasons, you believe they can make anything for you - computers, MP3 players, mobile phones. Other high-quality electronics companies (such as Dell computers), which are known as one product, are not only reasons, but also famous, so they are struggling to sell others.
The core part of the brain's control behavior - this is what people say when asking why. In fact, I answer "what" to process the numbers, but still can not feel intuitive.
Simon raised an example of Wright brothers for Samuel Pirin. Samuel is usually the way to success - money, market conditions, well-educated and connected team. But when Samuel was moved by wealth and power, the motive of the Wright brothers team was to change the path of history through force flight. Wright brothers completed the flight first, and Samuel immediately withdrew when the first goal came out of reach.
It is very comfortable for people to adopt new technologies at different times. Initial recruitment accounted for the first 15 to 18%, the mainstream was the next 68%. The main stream intuitively needs an early adopter to try it first. It makes decisive 20% of the market share - it will reach the turning point where the mainstream will begin to take up rapidly. Early adopters sell "why" everything - if you like the idea behind that, use defective items.
In his famous TED speech, Simon Sinek pointed out that you need to wake up the early customer emotions. He pointed out that most purchasing decisions are based on emotion, not logic. This is where the golden circle enters. If startups often do the following, it will be too fast. Paying clear attention means making it easier to convey what your product is and what it is doing. By trying to attract everyone, adding left and right, central functions, it will actually become a complicated and bloated product diluting information. It stands out from success stories like Dropbox and Instagram and it works very well
This idea was well explained in the 2009 Simon Sinek TED's lecture "How Great Leaders Stimulate Behavior". Simon advocated the principle that the company "begins with why". Why is the company's central belief. That is why companies exist and companies believe. This basic belief is cleverly made and transmitted through their story. Simon's conclusion is that it is as great as Simon's conversation, and the idea is not new. I regret that Wally Olympus I respect so much is no longer with us. Fortunately, I heard that Wally is talking in various scenes. Like Simon, Wally's main argument is that the brand is simply a mere emotional affection between the brand and its audience.
During my recent vacation I had the opportunity to listen to Simon Sinek's Ted speech "How Great Leaders Inspire Action". Sinek explained in his speech that all the great leaders think, act, and communicate in exactly the same way - this is the opposite of other people. Sinek took another step and summarized his conclusion into what he called "golden ring". As Sinek said, "People do not buy what you do, they buy the reason you do it." So, this is not about what you do and how to do it. That is why there are countless reasons why consumers are promoting Apple's MP3 players, which are not sold by other manufacturers, but sold as iPods at that time. In other words, to sell everything, such as pens, MP3 players, main