The Effects of Political Advertising on Young Voters
[2023-09-24 23:19:12]
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In this article we will explore the advertising effect of the political support (CPE) of the celebrity on young voters and voting behavior in Taiwan. Based on the theory of interpretation hierarchy, this paper explores voter preferences in regulating the consistency between promoter 's role and different celebrity recommendation types.
Due to the rapid development of digital technology, political advertising now employs an opaque but highly effective algorithmic strategy to directly target individual voters and spread inaccurate and operated information online. This is an increase in advertising by calculation, which may have a big impact on the election at the expense of damaging democracy. Liegey Muller Pons manages the political campaign of Macron 2016/2017 and ensures that the data governs the decisions of the entire campaign. The company did a wonderful job of improving Obama style liquidation technology and adapting it to the situation in France. Under the French Privacy Protection Act, it is not permitted to target individual level voters in campaigns. As a result, the campaign strategist decided to treat voters as a group rather than individuals. To better coordinate the volunteer team, the company created a new algorithm combining various data points and past regional election results.
The direct impact of political campaign advertising includes notifying voters the position of candidates and influencing "voter preference and participation spirit". According to the survey results, the voting result depends on the characteristics of the voter and the kind of advertisement faced by the voter. Positive and negative ads have proved to play different roles in the evaluation of candidates. Active ads are usually initiated at the start of the campaign and are designed to introduce or re-introduce candidates by enhancing positive image and quality. While strict political advertisements are conveyed to viewers, aggressive campaign advertising may be a continuing discussion of roles - people do not only understand political identity. Jim Granato and M.C .. when analyzing the dynamics of campaign advertisement