The "purpose" of the news media is an unrealistic moral concept that defines news media. Fallows believes that news and news mainly provide "entertainment" and in fact it selects information-free news to American people; information, balance, and genuine. Although their thoughts may seem strange and far away, this is the fact of the life of today's media.
We are heading for a mix of news media citizens and professional news across many media platforms - a mix of news media. This new hybrid news media requires a new complex media ethics suitable for amateur and professional guidelines such as blogs, tweets, radios, newspapers, etc. Media ethics is not the past, we need to rethink today's media and re-invention. These changes are challenging the foundation of media ethics. The challenge will be deeper than discussions on one or other principles like objectivity. Challenges, such as how news rooms validate citizen's content, will be larger than concrete problems. The revolution calls for us to reconsider our hypothesis. What does ethics mean for occupations that must provide instant news and analysis? Is anyone who owns the modem a publisher?
Digital media ethics addresses the unique ethical issues, practices, and norms of digital news media. Digital news media includes online news, blogs, digital photojournalism, citizen journalism, social media and so on. It includes questions about how professional journalism explores and presents stories with this "new media" and how to use texts and images provided by citizens. In all revolution new possibilities are born and old customs are threatened. Today is no exception. Professional journalism economics has problems as audiences go online. Reducing the newsroom focused on the future of the journalism industry. However, due to these concerns, journalism experiments such as non-profit survey news centers are being promoted.