Ethics and Gatekeeping in The Media

Goalkeeping is "Controlling access to goods, services, or information, usually by individuals or groups within a hierarchical organization" (CSA). Because it is suitable for media, a gatekeeper is a way of filtering information for distribution. It can run on the Internet, print, or broadcast. Gatekeepers have the authority to control what people read, listen to, or see, so there are many ethical issues to consider and keep freedom. Rupert Murdoch is a representative representative of the gatekeeper.

Media gatekeepers (ie, journalists, editors) have the authority to control doors by opening and closing information gates by determining what is passed to viewers. Gatekeepers will give power to people (spectators) behind the gate (people, politicians, activists, scholars, etc.) seeking information. The earliest intellectual interpretation of the goalkeeper can go back to Kurt Lewin. He analyzed real world problems in Lewins' pioneering research, which was later reviewed by David Manning White, and targets as a means to observe the impact of cultural values ​​and subjective attitudes. Media spread the information. Ideally, when choosing content and information options, the gatekeeper faces the challenge of comparing important evidence in social issues.

A famous media and communication theorist, Dennis McGuire, is called a journalist and editor's "gatekeeper". However, due to the emergence of social media, this term does not hold true. New forms of journalism have emerged with the creation of social media and excessive control over our daily lives. We have reached an era where anyone can "make" news anywhere. Since there is no filter, it is not mandatory. What we need and realize is the empowerment of citizens around the world. People want to share fact-based news; this is the reason we call it "citizen news" now. It's really at everyone's fingertips

Unlike the wild West of the 19th century America, its influence is increasingly dependent on American daily life, so social media matures to the point of history. The operating system functions as a modern form of trust and socialization. Gatekeepers like Facebook now not only promote the overall welfare of the virtual society but also have a semi-sovereign duty to force ethics or the rule of law to everyone living there to some extent .

At the same time, how to use social media in the workplace fundamentally changed. Just a few years ago, office social media was a professional social media manager and a gatekeeper with corporate social responsibility. However, in a short time, the role of social media has been fundamentally democratized and decentralized. Social media is becoming increasingly the responsibility of everyone. Employees need to apply social media in a new and unexpected way. In fact, the familiar marketing function is just a tip of the iceberg. Social tools are used to streamline part of customer service, sales, human resources, and employee branding programs. At the same time, social platforms such as Facebook and Slack on Facebook (there are millions of users from NASA to your corner coffee shop) are rapidly changing. By distributing social information within the office, these technologies divide the silo and improve productivity.