Competitive Intelligence
[2023-06-09 12:51:36]
Definition: The process of gathering practical information about your company's competitive environment
Competitive intelligence inherently means understanding and understanding what is going on outside the enterprise. This means to know your industry, your competitors, and even your specific count of zoning rules as soon as possible. In short, it allows you to anticipate and face the challenge
One of the best sites for gathering competitive information is Hoover's online. However, there are also free content. You can investigate your competitors, track stock market performance and pay close attention to IPOs.
Dun & Bradstreet provides information about companies related to your business via searchable corporate databases within the United States and around the world, but payment is required.
Dialog with a metered option called DialogSelect allows you to search over 50,000 objective and respected publications and documents on-line and pay each article or report individually.
Furudo & Company Internet Intelligence Index allows users to collect information free from various public services. It contains links to more than 600 information-related Internet sites and covers everything from macroeconomic data to individual patents and stock price information.
KnowX.com reports bankruptcy of individuals and companies, statutory liens, judgments, etc. There are free reports and paid reports as well.
Reuters' Multex Investor website provides research reports prepared by financial research companies. There are also free reports, but in most cases payment is required.
Thomas Register, a free list of companies of thousands of walks of any life
Yahoo Finance, from the latest market digest to stock research, financial news, most of them are free.
The industry-specific Usenet group can also be an excellent source of information. To find these groups, please visit http://groups.google.com.
Also remember to check regularly the PRNewswire.com and Businesswire.com National News line and press release news line. In addition, periodically check the local chambers of commerce, business improvement offices, federal and state governments, trade associations, industry magazines and newspaper websites.
Finally, always try to check your major competitors, suppliers and customers' websites.
• Competitive information. Information on competitors needs to be collected from an ethical and legal perspective. Generally, competitor information can be gathered through open source such as press release, annual report, investor communication, sales materials, industry survey or data. We know about fraudulent sale, content of theft and spy activities, purchasing competing confidential information will not collect conflicting information. • Advances in marketing products and services. Information related to progressive products and services, misleading, inaccurate, or unfounded explanation is prohibited in business related discussions, advertisements and other public relations. This includes statements for consumers, distributors, suppliers, and representatives of the media.
Competitive information is influenced by national strategy information. National information was researched 50 years ago, but competition information was introduced in the 1990s. Companies that learn competitive information experts can learn from state information experts, especially when analyzing complex situations. Competitor information may be confused (or thought to be duplicated) with environmental scanning, business information and market research. Craig Fleisher asked about the validity of this term and compared it with business intelligence, competitor intelligence, knowledge management, market intelligence, marketing research, strategic intelligence.