A Case Study of Toyota Motor Company’s Strategic Implementation Factors and how they affect the Company’s Operations.
[2023-09-04 14:00:03]
Toyota has adopted an expansion strategy aimed at expanding its market share through sustainable growth. It is based on providing high quality and safe cars at reasonable prices. As companies seek to expand to new markets, the focus will be to maintain an organizational culture that provides optimal efficiency in changing global markets. Depending on the country operated by Toyota, the political, technical, social and cultural environments are different.
Through Toyota's case study, we will better understand the concept of operation management better and more comprehensively. Before analyzing Toyota's business, please tell me more about the company. Toyota is a leading automaker in Japan. The company operates internationally in more than 170 countries. We produce a wide range of models including cars, pickups, minivans, SUVs, etc., including Camry, Corolla, 4 Runner, Land Cruiser, Siena, Luxury Lexus, Full Size Pickup Truck. Sales in 1997 amounted to 13,115,151 million euros, and sales growth was 29.3%, which has a great financial strength. Following GM, it is the second largest automaker in the world. The main points of its success are as follows.
In the 1950s after Toyota faced the financial crisis, Toyota Motor Sales Co., Ltd. was established separately from Toyota Motor Corporation. However, in 1982, Toyota Motor Corporation and Toyota Motor Sales merged with Toyota Motor Corporation. In 1951, an active employee participation recommendation system began, and in 1955 Toyota Motor launched the brands of Toyoset Crown, Toyopet Master and Crown Deluxe. The first prototype of Toyota Crown was exported to the United States in 1957 in addition to the US branch of Toyota Motor Sales. In 1965, Toyota won the Deming application price for quality control, and the Corolla brand was started in 1966.
Toyota Motor Corporation is the parent company of Toyota Motor Corporation in the Philippines. It was founded in Japan on August 28, 1937. We operate 75 manufacturing companies in 28 countries and sell cars in more than 170 countries (Linkedin.com, 2009). Today, employing 320,808 employees worldwide including its affiliated companies (toyota.co.jp, 2009). Toyota Motor Philippines (TMP) specializes in manufacturing and selling Toyota's products and services. The company produces Innova and Vios, two of the best-selling cars in the country (Linkedin.com, 2009). In addition, TMP also sells Fortuner, Avanza, Corolla, Camry, RAV 4, Hilux and Yaris, as well as the Lexus brand and Prius (Linkedin.com, 2009). Table 2 shows the main statistics of TMP