The Irresponsibility of Firestone

Firestone's irresponsibility "It was very difficult to control the track at that time, my wife and I (2 months pregnant) and my 16 month old daughter screamed and screamed ... my wife developed It is natural that we are afraid of the only car we have, but she is worried that other tires are defective and are in danger. "(Nathan). As with the same 4,300 complaints received by the National Highway Traffic Safety Administration (NHTSA), Firestone tire consumers warned their distributors about defective items and sought responses.

At 11 am on Wednesday, August 9, 2000, Bridgestone / Firestone and Ford, the second largest tire maker in the United States, announced that Firestone will recover approximately 14.4 million tires, including safety related flaws. (Most problem tires are used as original equipment for cars of other manufacturers, and they have been used as replacement tires for various models, but mainly for Ford Explorer, former It's a Ford car). 1

Harvey Firestone founded Firestone in 1900. In 1906, Henry Ford chose Firestone Tires as the first original device for large scale production of cars in the United States. Harvey Firestone, Henry Ford, Thomas Edison are very friendly. The children eventually got married, and the President of William Clayford (Jr.) is the grandson of Harvey Firestone and Henry Ford. Bridgestone is a Japanese tire company established in 1931. After the economic difficulties of Firestone, in the 1980s, Bridgestone acquired these companies in 1988. In 1990, the two companies merged into one company in the United States. The integration continues to this day. We all know the current death problems related to tire failure, tire recall, open battle with Ford Motor Company.

A few days before Firestone 's first full page advertisement appeared in the business newspaper, Ford opened a full page advertisement titled "The Firestone Tire Recall: Ford Motor Company' s Vehicles". On 14th August, Ford replaced the Firestone tires by guiding Ford dealers, and exceeded Firestone 's efforts to speed up the recovery of Firestone tires. Ford also closed several assembly lines and immediately transferred more tires to the dealer to replace the tires. As Japanese Bridgestone owns the company, Japanese culture has coordinated the media strategy adopted by B / F. Kaizaki Yoichiro, president and chief executive officer of Bridgestone, kept silence on PR issues and stayed in this state in a month. On September 11th, Kaizaki made a speech expressing regret over the controversy at a press conference, but blamed Ford for all of the company's responsibility.