The Successful Merge of Renault Corporation and Nissan Motors

Successful merger of Renault and Nissan In 1999, France's medium-sized car maker Renault decided to partner with Nissan Motor in Japan. In the competitive automobile sales market in the world, this business made the company a worldwide player. By acquiring 36.8% of Nissan Capital, Renault decided to introduce Nissan Reconstruction Plan (NRP) as Carlos Ghosn as a new manager of Nissan. In fact, this plan is to restore the profitability of both companies and to increase the market share of Japan.

Since 1999, Nissan is part of Nissan Japan, Mitsubishi Motors Japan and Renault partner Renault - Nissan - Mitsubishi alliance in France. As of 2013, Renault holds 43.4% of the voting rights of Nissan, and Nissan owns 15% of Renault's voting shares. From 2009 to 2017, Carlos Ghosn served as CEO of both companies. In February 2017, Mr. Ghosn announced that he will take office as Nissan's Chief Executive Officer on April 1, 2017 and will also serve as Chairman of the company. In 2013, Nissan was the world's sixth largest automaker after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group and Ford. The Renault Nissan Alliance will become the fourth largest automaker in the world. Nissan is Japan's leading brand in China, Russia and Mexico.

In 1999, France 's medium - sized automaker Renault decided to partner with Nissan Motor in Japan. In the competitive automobile sales market in the world, this business made the company a worldwide player. By acquiring 36.8% of Nissan Capital, Renault decided to introduce Nissan Reconstruction Plan (NRP) as Carlos Ghosn as a new manager of Nissan. In fact, this plan is to restore the profitability of both companies and to increase the market share of Japan. In my thesis I explain and explain various aspects of successful merger management between two culturally opposite management and business operations. In other words, it shows the differences and changes that Renault brings. First, I will introduce Carlos Ghosn 's leading role to make Nissan' s healthy recovery succeed. Next, I will show you how to run Nissan in Japan.