Culture theory
[2023-03-28 22:55:43]
Cultural theory is a field of comparative anthropology and semiotics (not to be confused with cultural sociology and cultural research) and attempts to define cultural heuristic concepts in an operational and / or scientific way.
Some people used "culture" to point to various human activities in the 19th century, others used "culture" as a synonym for "civilization". In the 20th century, anthropologists began to make cultural theories subject to scientific analysis. Some use it to distinguish between an instinctive active adaptation strategy of animals, including adaptation strategies for primates other than primates and nonhuman primates, and human adaptation strategy, while others use it as a symbol of human experience It is used to refer to expressions and expressions. There is no direct adaptation value. Both groups believe that culture is a positive affirmation of human nature.
According to many theories widely accepted by anthropologists, culture shows how humans interpret their biology and environment. According to this view culture is an integral part of human beings, the human environment, and most cultural changes can be attributed to human adaptation to historical events. In addition, given the fact that culture is regarded as the main adaptive mechanism of human beings and happens much faster than human evolution, most cultural changes can be regarded as cultural adaptations to itself.
Most anthropologists try to define culture in a way to separate humans from other animals, but many human characteristics resemble those of other animals, especially those of other primates. For example, a chimpanzee has a brain, but the human brain is bigger. Likewise, Bonobo shows complex sexual behavior, but humans show more complex sexual behavior. Therefore, anthropologists often find ways to distinguish between cultural behavior and social behavior and psychological behavior, whether human behavior is different from the degree of animal behavior, whether it is different from physical behavior It must be.
W. Brian Arthur, a complexity economist, explored the acceleration and expansion of every aspect of cultural change. Arthur is trying to clarify the theory of change in the book "The Essence of Technology" that combines existing technologies (or material culture) in a unique way to form new new technology. Behind this new combination is the deliberate effort to derive human motivation. This expression suggests that we are just beginning to understand what the theory of stronger cultural and cultural change requires.
Rogers, G. Engineering properties Philosophy of technology Palgrave Macmillan, London, 1983
Schumpeter, Joseph. Economic development theory will be reprinted in 1912. Harvard University Press, Cambridge, Massachusetts. 1966 years 1934
For more information on consumer culture theory as research area, see Arnould and Thompson 2005, Consumer Culture Theory (CCT): 20 years of research, Consumer Culture Theory: Historical Irony, Askegaard, and Scott. Contemporary consumer culture theory by 2013, and Sherry and Fischer 2017, and editor's consumer culture theory. Eric Arnold and Craig Thompson, Future 2018, Sage. After 25 years of research, it now supports consumer culture theory, establishment of consumer culture theory alliance, formal forum for researchers to exchange opinions, and supports consumer culture research through formal institutions It is considered. CCTC manages the Sydney J Levy Prize, supports the Consumer Cultural Theory Conference, other seminars and seminars, promotes CCT research and provides travel scholarships.
The area of development of cultural research is the term originally provided by Arnould and Thompson (2005), which extends the methods and theories of various fields to researching market behavior, often referred to as consumer culture theory (CCT). In widely quoted articles, consumer culture theory is not a unified macro theory but a series of theoretical perspective