Germany's Culture

Millions of tourists visit Germany each year, whether on a business trip, sightseeing, or culture. In fact, the number of visitors in Germany in 2010 was 380,334,000 ("destatis"). Due to the diverse geographic environment of the country, Germany has different cultures and customs from any other countries in the world. Germany consists of five different regions and is on the continent of Europe. The five regions in Germany are the North German Lowlands, Minami Tokuyama, Central Highlands, Alpine Hills, Rhine Valley.

One of the most important elements that greatly influences German marketing is culture. German culture, even in contemporary culture, includes a long history of music talent and interest (ThinkQuest, 1999). Germany is the fifth largest market in music record sales and is strongly influenced by television (ThinkQuest, 1999). The German TV market, including more than 34 million households, is by far the largest market in Europe (ThinkQuest, 1999). Television viewers can choose between cable TV or satellite TV and can choose from a variety of free public and commercial channels (ThinkQuest, 1999). Another major aspect of German culture is sports; the two most popular types are different types of racing and football (ThinkQuest, 1999). Practicality is a very common function for most Germans and will lead marketers to concentrate on launching products and services with clear purpose and value (ThinkQuest, 1999).

German culture has spread throughout Germany. Basically, German culture is influenced by major intellectuals and trends in Europe, including religion and secularism. Historically, Germany was known as Das Land der Dichter and Denker (poet and thinker's country). There are many holidays in Germany. This country is known for the traditional Oktoberfest celebrations in Munich, the carnival culture, and the Christmas custom known as Weihnachten which influences globally. October 3 is Germany 's national day since 1990, celebrating German German Eindoit (Tag der Deutschen Einheit). 38 hotels UNESCO registered in a German heritage site