China embraces coffee culture craze, thanks to millennials
[2023-06-25 19:11:28]
Shanghai, China - Starbucks recently announced plans to establish about 3,000 new stores in China over the next five years. This almost doubles the number of stores now. It shows an important transformation of the taste and purchasing power of this growth market.
As you know, there are many tea in China. According to CBS journalist Bentley, the tea garden is legendary and offers hundreds of teas per year to ordinary people.
However, rather than tea, coffee has come to be preferred as a caffeine of China 's rapidly growing middle class. According to the International Coffee Organization and the US Department of Agriculture data, the coffee consumption in China has nearly tripled in the past four years and the US coffee imports have increased by about 16% from 2% in the U.S.
"You have a very young population and are under the influence of the West," Dave Seminsky said. He has Sumerian coffee in Shanghai. He first came to China to work for Apple, but saw the coffee boom brewing.
"Why do not they just drink better tea as Chinese get wealthy? Why do you drink coffee?" Tracy asked.
"When you adopt Western products, you are likely to have a certain position, so it is for this reason that companies like Chanel, Hermes, Starbucks are doing right here," Seminsky said.
Starbucks has just opened the world's largest store in the center of Shanghai. Here the shopping street may spread along the street. The company opened a new store in China every 15 hours, and now competition is intense
In Shanghai, there are more than 6,500 coffee shops and there are coffee shops every corner. This is definitely a discreet expression. On the street, Tracy found 3 next to each other
Since Costa Coffee has accepted the Chinese cafe culture for thousands of years, we have opened hundreds of new stores.
"To see yourself in the coffee shop, you are the way they express themselves and how they are who ... the products they consume, the food they buy, the coffee they drink "Esteban Liang, Asia Costa Coffee President
There are still plenty of room for development of the bean business here. Ordinary people in Mainland China consume only three cups of coffee a year. According to Euromonitor International, compared to this, 250 in the UK and 363 in the U.S. However, this demand, together with the impact of climate change on the world's coffee supply, may lead to the collapse of caffeine, a decrease in kidney beans and rising consumer prices.
"Over the next three decades, China is likely to import 2 million to 3 million tons of coffee, the current world's coffee supply is 9 million tons," Seminsky said.
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The millennium of China is often called the 1980s and the 1990s. At the 2015 Shanghai conference hosted by the U.S. and U.S. laboratories of the University of Southern California, the millennium of China was investigated and compared with the millennium in the United States. Survey results include marriage for a thousand years, preferences for child birth and child rearing, desires for life and career, and attitudes towards volunteer activities and activism. Most researchers and demographers started this generation in the early 1980s and some of