Home Depot's Failure in Chile
[2024-02-09 17:13:57]
Each country has its own culture and subculture in mainstream culture (Schaefer, 2009, p. 69). "Culture is the sum of learning, social communication habits, knowledge, material objects, actions" (Schaefer, 2009, p. 57). Values, artifacts and ideas are also part of culture (p. 57). Globalization, these cultural aspects, and integration of languages, social movements, and ideas around the world (Schaefer, 2009, p. 20). Internationalization contributes to this integration.
In April 2011, Home Depot closed the last store in Beijing and the fifth Home Depot will be closed in China in the past two years. In September 2012, Home Depot announced the closure of all the large stores in China. Home Depot holds two specialty shops in China, home decor items collection store and paint · flooring shop. As of September 16, 2012, all seven stores in China are closed. Home Depot did not immediately expand the plans of specialty stores in China. Although the company is taking a "wait" attitude towards the Chinese market, re-entry into the market is very expensive, so we do not want to withdraw completely.
The success of Home Depot in China is attributed to the break between Home Depot self-help spirit and Chinese culture. In 2012, Home Depot acknowledged that it misunderstood the interests of the country concerning its products. As its spokeswoman said in an interview with the Wall Street Journal, "Market trends show that this is like a culture for me" In terms of culture, physical labor is at a low level Some people regard it as citizen activity and think that Home Depot can make the most of it by offering "consumers" models to Chinese consumers. Consumers in China wish to see finished items such as refurbished rooms rather than bulbs and wood. Outside China, especially in Canada, the same problem does not occur because there is a possibility of advertisements of Chinese depots and store signs to be seen in densely populated areas in China.
Founded in 1978, The Home Depot is the world's largest furniture dealer. In addition, Home Depot is the third largest retailer in the US, the fourth largest retailer in the world, with sales of $ 38.4 billion in fiscal 1999. At the end of 1999, Home Depot operated 930 stores including 854 Home Depot stores, 15 Expo design centers, and 2 Villager's Hardware Stores. Strangely, it is a mere shop in America. In addition, Home Depot operates 53 stores in Canada, 4 stores in Chile and 2 stores in Puerto Rico. In addition, the company operates a wholly owned subsidiary, Apex Supply Company, Georgia Lighting, Maintenance Warehouse, and National Blinds and Wallpaper. Currently, Home Depot employs over 201,000 people. Since the dawn in 2000, Home Depot has become bigger than ever, and 1,067 stores are open only in the United States.