Yoplait's First Campaign for Oui Is Not Your Mama's Yogurt Marketing
[2023-09-02 10:12:25]
Oop by Yoplait plays the French tradition in the brand's first advertising campaign. It focuses on French girls who get what she wants, whether a new canned yogurt or three lovers.
Yoplait's Oui has greatly contributed to the explosive growth of General Mills in brands such as Chobani, Noosa and Siggi in recent years, but more mature yoghurt including Yoplait is also affected. According to Euromonitor International last year, Chobani surpassed Yoplait and became the top yogurt brand in the United States. US yogurt sales of General Mills decreased by 18% in FY 2017 as of May.
Yoplait said that the process of Oui is based on whole milk and sugar and is contained in a 5 ounce glass bottle based on Saveur d'Autrefois yoghurt sold at Yoplait in France. The campaign highlighted French roots. A woman who plays a French girl is certainly a Frenchman, two of the three lovers are French, and everyone has a name starting with Jean.
Doug Martin, Marketing Director of Yoplait, says:
These ads celebrate foods that may be considered French: tasting food not included
"French girls do not eat yoghurt so quickly," a French accent man said in a commercial. In another thing, "French girls insist on using only simple and comfortable materials to make food, she has never heard of GMO."
Justin Amor, 72 Creative Director of Sunny Group, says: He talked about Francis Ford Coppola's granddaughter Coppola. "It is important to capture the essence of French girls and make her attractive and appealing to American audiences."
Events include TV, social, digital and printing. A naughty feeling followed the package, and lines like "Please keep smiling" and "Please dance in the mirror" appear above the release foil on the can.
At the same time, Yoplait's main brand is advertisement, which conveys "good things" and "mothers" to women. The event is also coming from 72andSunny
Charlie Girl is the person we want to be, and Yoplait Mama is ourselves ...? This is the idea of an advertising agency, perhaps this is true. In fact, Yoplait's commercial is refreshing, but that's okay! Yoplait is not a more ethical yogurt, but advertising will work if the company can buy it based on people's perception. I often hear from feminist voice critic reasons why they are not angry with celebrity recommendations, romantic tampon ads, sexy underwear bill sign makeup etc. Like many people, they have recognized that people consume, wear, or eat will determine their feminist. They also believe that feminism only supports a certain female statue.
Yoplait said that the process of Oui is based on whole milk and sugar and is contained in a 5 ounce glass bottle based on Saveur d'Autrefois yoghurt sold at Yoplait in France. The campaign highlighted French roots. A woman who plays a French girl is certainly a Frenchman and two of her three lover characters are also French girls, all of which start with Jean. Justin Amor, 72 Creative Director of Sunny Group, says: He talked about Francis Ford Coppola's granddaughter Coppola. "It is important to capture the essence of French girls and make her attractive and appealing to American audiences."
About 10 years ago, Yoplait assessed the market position and identified ways to increase market influence. They cooperated with Susan G Comment as the Cure Foundation and began a campaign to save lives to save lives. Consumers (mostly female) mailed their pink yoghurt lid, and Yoplait donated 10 cents to each comment returned to comen. Yoplait is not the only altruism, although it does not deprive them from the value of their contribution - the impact of breast cancer on women is particularly serious. Yoplait occupied the largest share of 37% yogurt market share by 2005-2006, market overall market was 8%, but this year's sales growth rate was 14%. Yoplait succeeded in a woman, especially a company that cherishes women who are concerned about breast cancer, and in the process it has increased sales. Shareholders are very sa