You'll Never Look At Cereal Boxes The Same Again

Next time you take a walk in the grain aisle of the grocery store, the children are blindfolded. The character of the child's serial box is literally looking at your child.

According to a recent survey by Cornell University's Food and Brand Lab, grain sold to children is often placed on the shelf below (not so strange) and usually overlooking the role of children (very strange). In other words, friends who love Cap'n Crunch and his other sugar make eye contact with their children to build brand loyalty.

Researchers discovered that the same applies to adult serial boxes.

To reach this conclusion, Cornell's research team looked at 65 different grains, or "86 spark characters" in total, with a dozen different grocery stores. The team measured the angle at which the character gazes at 4 feet from the shelf. Of these characters, 66% are for children, I am gazing

This eye contact is not merely a matter of politeness. In this survey, we found that trust and ties to the brand increased significantly when eye contact was established. The researchers have reached this conclusion as a result of observing the two versions of the Trix serial box (one with eye contact and the other with eye contact). They found that when Trix rabbits touched, "brand confidence" increased by 16% and "brand feelings" increased by 28%.

Mr. Tal said that in many cases the purpose of these boxes is not to deliberately tempt children, as the letters of the grain box are actually only looking down the cereal in the box. But by chance the result of the investigation was shocking. The following are some examples of the role of downward gaze provided by researchers.

In contrast, this box of Wheaties, a cereal made from wheat and bran, makes the NBA star Kevin Garnett straight ahead (we found this picture by yourself).

Kellogg did not speak directly to the survey when in contact with the comment, but pointed out that it followed industry guidelines for selling food to children.

"Personally, I do not think this is an intentional strategy," to Ann Tal, postdoctoral researcher at Cornell University, to the Huffington Post. "I think this is a coincidence, but this discovery can be used very effectively."

One way? According to Tal, these findings will help companies sell healthier grains to young children. Currently, Tal offers some basic advice to people who wish to make conscious and informed decisions at grocery stores.

In the experiment at the University of Pennsylvania, 80 children aged four to six years were told to see 4 "new" cereals made for experiments. They told the children that the two grains are called healthy pieces and sugar. In each box of each type of grain, there are cartoon characters in which the movie "Happy Feet" is drawn and cartoon characters in each box. Each box is filled with the same kind of grain, relatively healthy grain sold at a natural food store. So they all tasted the same grain, but they were able to sample from a single box. Each child is then asked to rate the grain on a scale of 1 to 5. Looking at the result, the person who eats the cereal using the penguin from the box is higher than the person who eats the box without the cartoon character. Sarah Vaala said that when cartoon characters are on the box, children like cereals, and grain names are not important.

Mr. Tal said that in many cases the purpose of these boxes is not to deliberately tempt children, as the letters of the grain box are actually only looking down the cereal in the box. But by chance the result of the investigation was shocking. The following are some examples of the role of downward gaze provided by researchers.

I confirmed the document of the confidential company. In this respect, I mean that I saw a picture of an old serial box on eBay. It is clear that there is a traditional flat cereal box market. I put honey and grain into a cup in a box from 2003 and found a box containing 30 grams of weight and 11 grams of sugar. Today, one contains 9 grams of sugar, three quarters of a cup, only 28 grams. The size of the service is regulated by the Food and Drug Administration and may change as the grain density changes. At some point in the past 10 or 15 years, General Mills helps reduce the required sugar by adjusting the ingredients of Honey Nut Cheerios to reduce the total weight of each serving. Smoke and mirror are not all, but the proportion of sugar is slightly lower, but the degree of rounding is hard to understand.