World Wide Market

There are several reasons for unification of agricultural companies, labor unions and industrial lobbying groups, but anti-globalization is one of them. Economic globalization is the process of creating a global market through free trade, labor mobility, and the flow of capital. This is a phenomenon that can not be separated from today's economy, and it is a trend of the near future. The academic community has discussed a lot about the political influence of economic globalization. However, I will only describe the economic aspects of globalization and the impact that it has on the prosperity and living standards of people around the world.

In this task, we provide various examples from various companies and show my views on "global thinking, regional behavior". Globalization means developing standardized products with the essence of mass marketing, a marketed mix that is sold globally and standardized. Global localization means maximizing customers while minimizing costs by combining standardization and adaptation / customization. Product adaptation is based on a variety of customer tests, inadequate customer purchasing power, inadequate maintenance standards, local personnel costs, general technical levels, and product standardization are "global perspective, action localization" agenda This is the main factor.

One of the key elements of the current globalization model is the creation of a worldwide media and entertainment company seeking products and markets worldwide, especially in movies and music. This factor, coupled with the emergence of the world music market (see Brennan 2001, founded in the world music market in 1987), regional Guazira and even Cuba's Charanga (HernÃ) also have a unique local Cuban style It brought satire. Ndez 1998; Grossman 1999; Sweeney 2001, p 46; Updated Benitez-Rojo 1998) is promoted in music catalogs and stores from Senegal to Japan in Berlin and Sydney. In this case, Cuban music plays a special role in the image of Cuba.

Multinational politics of Cuban music and Cuban culture R. James Ferguson Bond University, james_ferguson @ bond.edu.au