William Coors, former chair of Adolph Coors, dies at 102

Document - A picture of the document of the William "Bill" Coors Center at the Center after a press conference on Tuesday February 1, 2005 at the Coorsbrew Brewery in Golden, Colorado, talked about the merger of Molson and Coors. William "Bill" Coors, Coors' former chairman and founder of the brewing company, died at the age of 102 on Saturday 13th October 2018. (AP Photo / Ed Andrieski, Archive)

William "Bill" Coors, former chairman of Adolf Coors, the grandson of the founders of the brewing company, died at the age of 102.

Molson Coors Brewing Co. died Saturday at his home in Golden County, Colorado. Coors started his career in 1939, served as Chairman of the Board from 1959 to 2000, and grew from the local brewer to the world's largest brewer. He is also the official beer taste tester of the company and will continue to taste the test until his 100th birthday

After acquiring a degree in chemical engineering from Princeton University, Coors supported development and introduction of modern aluminum drink cans in 1959. The company also created one of the health centers of the country's first employees

Adolf Coors, Senior Coors Brewing Company was founded in 1873 in Golden County, Colorado. Coors operates a wide range of businesses, such as porcelain, food, biotechnology, oil and gas, health system, but 84% of Coors' turnover in 1985 was related to the brewing department. Today, Coors' brewing department has over 65 partner brands, 18 breweries and businesses in more than 30 countries (Ghemawat, 1987). Molson Coors Brewing Company was founded in February 2005 after Adolph Coors of Colorado State and Molson Brewing of Canada merged. Today, they are considered to be the best-selling and fastest growing premium ale in the United States. The company also recently established a joint venture with SABMiller in the United States (Molson Coors)

In 1873, two German immigrants, Adolph Coors and Jacob Shurar, established the Golden, Colorado Brewery. In 1880, Coors bought his partner and became the sole owner of the Coors Brewing Company. Today, Molson Coors Brewing Company is the third largest brewing company in the United States (Molson Coors, 2013). In 1990, Coors Brewing launched Coors Rocky Mountain Springs. This product has a short lifetime, withdrawing from the market in 1992 only two years later. Marketing and advertising of this product has several problems. To restart this product, first use various types of media communication. Television, radio, magazines and other social media are used. Television and radio advertisements are broadcast during sports events on major sports networks. Focusing on sports and the outdoor community is the main goal. Coors does not target these markets as its products