At that time, the average family walked around the latest console of Nintendo and flashed every time the E3 was announced. Mr. Miyamoto Shin Gel, once a major game producer, dominated any other company and pushed the competitors to the ground. Twelve years ago, PlayStation had no chance to stand up against the empire built by Nintendo. Even if Nintendo Wii enters the market, Sony's Playstation 3 and Microsoft's Xbox 360 initially lost their profits and Nintendo raised millions of dollars (Kuchera). But today, comparing Nintendo with other game kings, the general public does not like games other than Nintendo.
In order to promote its innovative Wii console release, Nintendo chose its own advertising method. The activity "Nintendo's traditional audience", "I want to play with Wii" is not to attract young men, but to attract consoles for people of all ages and backgrounds. Advertisement focused on Wii's motion control system in particular. This campaign was created by Leo Burnett, who is responsible for many of the past Nintendo activities. This event won the Grand Effie Award in 2008 with the most effective marketing activity.
In November 2010, Nintendo America CEO Reggie Fils-Aime said the next generation of Nintendo is dependent on the ongoing success of Wii. Nintendo announced the announcement of Wii Ui at the 2011 Electronic Entertainment Expo which was held on June 7, 2011. After the announcement, several reporters classified this system from the eighth generation to the first generation of the home console. However, well-known sources question this. This is because power and old disk media types are relatively short compared to the released PlayStation 4 and Xbox One specifications.
Wii U is a Nintendo video game machine. Nintendo, appointed as the successor of the Wii, said in a statement announced on April 25, 2011, the company plans to show it during the E3 in 2011 and states that there is a renewable console unit It was. Code name ProjectCafé officially released on June 7, 2011, the official name is WiiU. The eighth generation which was released in North America on November 18 and officially launched on November 30, 2012 in Europe, Australia and New Zealand. "Video game machines, the new console features include HD graphics support (Wii U only) and controller, Wii U GamePad, 6.2 inch built-in touch screen, these are detailed information such as" asymmetrical game " It can be used as a second screen that provides interactivity. How to play "With Wii U GamePad you can play games offline TV without using a TV. There are 2 sets of consoles