Why Social Business?

Muhammad Yunus, a practical dreamer who pioneered microfinance and received the 2006 Nobel Peace Prize, opened up a new aspect of capitalism. I called it a "social enterprise". Social enterprises, by utilizing beneficial energy to satisfy the needs of human beings, will be able to create an independent and viable company that will generate economic growth even when producing goods and services that make the world a better place I made it. Here, Yunus shows how social enterprises employed by entrepreneurs and social activists in Asia, South America, Europe, and the Americas changed from theory to inspirational practice. He shows how social business can change life and provides practical guidance for those who want to make their own social enterprise. Commitment to free market company's failure - from the description of the publisher

First let's see how social enterprises choose large companies that they would like to participate in the poverty war and why. Then, a large multinational company like Veolia Water will explain how to use social enterprises to allocate affordable and safe drinking water to rural trial projects. Finally, it shows that social enterprises are effective solutions for poverty reduction, and that experience leads to major changes in the company and the ability to bring further changes in the future.

Social enterprises are non-dividend companies that solve human problems. We completely eliminated the idea of ​​getting personal benefits in social business. We are doing our utmost to solve problems. Now the concept of social business is growing, young people are looking for business ideas, and big companies are trying to create social business. I am very happy. It is expected that schools like Wharton will teach social business as an independent field, provide social MBAs to young people who are ready to manage social business, manage social business, and create social business.

The first principle of social enterprises defines the purpose of existence of social enterprises. The business goal of social enterprises is to overcome poverty, or simply to provide technical assistance to education, nutrition, medical care, the environment, and oppressed people, not profit or shareholder wealth. These seven principles were offered by Professor Muhammad Yunus in collaboration with Hans Reitz, co - founder of Grameen Creative Lab. These principles are very simple and easy to follow. They distinguish social enterprises from other companies in the sense that they promote social welfare, so they are important.