Why Nike is betting on Colin Kaepernick.

Last weekend Nike launched a new advertising campaign to celebrate its 30th anniversary of its motto "Doing it just".

The predecessor of the ad was San Francisco 49ers' quarterback Colin Cappenic, he was the first NFL player to kneel to protest the police brutality in 'Stars and Stripes'. Kaepernick has not played in the league since 2016, as he is subject to continued political and racist attacks ranking in the top 20 in the history of QB ratings of his career. He claimed that all 30 teams are conspiring to prevent him from playing and is now a league sued. (The complete campaign including other players including Serena Williams has not appeared yet.)

The campaign soon insisted that Kapernick is protesting the national anthem and military by mistake, and evoked a strong opposition from conservatives. Country duo Big & rich John Ricci posted this picture on Twitter:

Our Soundman just cut from socks Nike whirlwind. Former marine. Lady @ Nike multiplied millions. pic.twitter.com/h8kj6RXe7j

First of all @ NFL forced me to choose between my favorite sports and my country. I have chosen the country. After that @ Nike was forced to choose my favorite shoes and my country to choose. When is the national flag and national anthem of the United States uncomfortable? pic.twitter.com/4CVQdTHUH 4

Including Williams and Lebron James, including part of the players, expressed support for sports

In strong opposition, Nike will definitely not lose customers - the company's stock price fell near 3% on Tuesday. Nike sponsored NFL may not be happy even if they can not do anything. But the company needs to be known, this will happen. It is betting on several times the movement: it will gain a long-term return, further attracting to its superior players, the supporter Kaepernick will make up the differences to occupy lost customers. After the news broke out, many people complain about Twitter will be returned to the company

While other companies are doing more relaxed conversations, Nike decided to maintain consistency with Capenic, especially Disney exclusively opposition against the galaxy Mike Mitchell Norwich Maligna Considering surrender with a campaign, it is also worth noting that he is the guardian of director James Gunn. Even though they believe that Nike is not a good business decision, it will not succeed. Advertisement has just begun: President Donald Trump certainly murms before the start of the NFL season

When I read the article about the new Nike 'just do it' campaign, I dropped my jaw and this advertising theme slogan to Colin Capanic is: ("I believe in something even if it means sacrifice everything" "controversial Nike advertisement Kaepernick," September 5). In contrast to systems like Kaepernick, we need some serious business to celebrate the courage of players. Obviously, Nike is assuming a big risk, it will raise awareness of whirlwind and racism, sacrificing their career and reputation to accelerate that end players are beneficial.

Nike and Colin · Capanic, English major; Kavanaugh Auditory, Climate Change, Bulldog Game, Baseball: Reader Wrote

Nike has recently decided to decide to support the headline of Colin · Capenic. I remember Nike Tiger Woods and Manny Pacquiao in relationships, and even the news, so admitted due to the conflict between the players the company is not new. I do not believe there is a reason to worry investors. In fact, the recent headline shows that the performance of the brand has been even better since the Colin Capanic scandal. Nike is one of those companies, "sleep". The company has a predictable business model, strong economic moat and excellent management functions. The success of Nike shows the importance of the brand and intangible value it brings to the company. Nothing, rather than competition, sluggish retail, advertising, even disputes, can not remain in sluggishness for Nike. I suggest that investors endure resistance to temptation of sticky profits, but if corporate value is rising, Nike sales are not done

This picture was taken on September 3, 2018, which photographed Colin · Capenic's Twitter account from the former national football league player showing Monday Nike advertisement. Capenic expired when he signed a contract with Nike, which was renegotiated. According to those familiar with the contract, he said that this multi-year contract will be the 30th anniversary of Nike 's "just doing it" his activity. (Via Twitter's AP) "We accept everyone involved in this game of roles and responsibilities to promote our community to meaningful and positive change," with NFL communication Public information Joslyn Moore's executive vice president said. "Collin and our interests and action values ​​raised by other professional athletes. The problem of social justice"