Why Marketers Should Care About Rich-Media Content

Rich media, attractive content that should have been integrated into your marketing strategy became the latest marketing term. So what is it, why bother?

Online marketers are constantly looking for ways to differentiate themselves by providing high quality content. Rich Media offers this opportunity by providing more dynamic elements and "richer" user experience. By definition, rich media is any type of content that deviates from plain text or still images and interacts with end users.

Podcasts About 30% of our customers are hearing learners, and it is easier to process and maintain information through sound. If this is not enough, consider the following additional benefits of podcasts: It is a way to form intimate relationships, show expertise, and build brand equity across multiple devices.

E-book / white paper E-books and whitepapers provide comprehensive information and data on industry-specific topics. This type of content should be the basis of the overall strategy and you need to focus on the transformation. Consider collecting e-mail lists of qualified prospective customers using this type of rich media content.

Video Cisco predicts video content will account for 69% of consumer Internet traffic by 2017. People digest information via video over any other form of content. If you are not using video yet, we recommend that you consider it because competitors already have videos. According to reports, 64% of marketers are predicting that video will dominate in future content strategies

Interactive Content This is a growing form of rich media that acts as part of the content. Examples include interactive infographic, scrolled disparity pages, digital quizzes, and so on. This form is based on visually displaying information and data. It allows users to interact, socialize, and reveal personal information that you can use to help you target customers.

Nature differs, but these formats of rich media bring similar benefits to content marketing strategies. In other words, they provide persuasive, high quality, shareable and differentiated content.

Are you still not satisfied? Let's see an example of a recently successful rich media work. CopyPress has created an interactive infographic for Airbnb showing airbnb survey data in nine cities. This page has undergone nearly 6,000 social sharing and has received several high-end references including the Washington Post. By capturing complex data and displaying it with a rich and attractive visual effect, Airbnb can convey your message in a digest format that is easy to understand.

Online marketing is moving towards high quality differentiated content. It is always necessary to do daily work, but it is important to consider developing thorough and intuitive content that will help you stand out from the competition. If rich media content is not included in the 2014 marketing strategy, we need to seriously consider it.

From rich media. Rich media combines text, audio, animation, video, and interactive content to make users attractive and attractive. Under best circumstances, you can target rich media and incorporate user insights and interaction data directly into Marketing Automation Platform (MAP) or CRM. You have tested your banner ad on A / B, you have chosen an interesting and eye-catching image, your text is fast, and a little funny at that time. Instead of sending traffic to product pages, we are already promoting content. But there is a simple fact that you might not have thought: your potential customers do not want to route from your current page to your landing page.

As a content marketer, you may (or should) be spending time on advertising rather than creating content. However, it is difficult to make your content aware, as many content marketers are full of key areas of social media. Therefore, many of us share visual content through these networks and find better results.

Content treadmill is a classic content marketing strategy. You can create content calendars that identify the topics your audience is interested in, hire content marketers, then create and promote content. If you need more content, you can hire more content marketers. I will repeat this until I reach the goal. You can not outsource your idea. Many times, through presentations and blog postings, you will find that you are developing new ideas and increasing the clarity of the idea of ​​bouncing in your head. This is because you understand deeply about products, markets, and customers. People who lack deep strategic understanding of your business can not do this. In fact, it is unfair to expect content marketers (or someone else) to make their own ideas for you.