Why Is Yogurt Advertising So Focused on Women?

Oh, yoghurt advertisement. They depict a woman giving up a real raspberry cheesecake for a yoghurt version container and a woman's friend comparing yoghurt's happiness to what looks good: foot massage, heating, shopping, with chocolate Zen itself

But why does American yogurt information become information specific to women? Our Stuff Mom Never Podcast episode details this issue in detail.

The host Cristen Conger and Caroline Ervin honestly explained that yoghurt has essentially no feminine preference. It is made by cultivating cream, milk, partially skimmed milk, or skim milk in bacteria to produce lactic acid, enriching the texture and flavor of yoghurt. From there, yoghurt can be seasoned with fruit, sugar or artificial ingredients.

The manufacture of yoghurt dates back to 6000 BC. In the Neolithic Age, nomads kept animal milk in animal stomach containers containing natural enzymes that condense milk. From this unfortunate beginning, the habit of eating yogurt has been well documented throughout history. Yogurt is a staple food of Genghis Khan and its troops, a staple food of Indian and Turkish cuisine, and was introduced to North America early in the 18th century.

By the 1940's, commercial production of the first large-scale yoghurt in the United States began in the Bronx, New York State, a company called Danone began. By 2014, yogurt will be an industry of $ 7 billion alone in the US, and is forecast to reach $ 9 billion by 2017.

Selling yogurt to women is a purely social component, but women's health is controversial. Yogurt helps to prevent vaginal infections. It also helps alleviate gastrointestinal problems such as irritable bowel syndrome (IBS) and constipation, and the proportion of women's experience is higher than that of men.

But these benefits do not apply to women only. This enzyme helps people digest lactose, as yogurt has an active bacterial culture producing lactase. And it can be eaten by people with lactose intolerance. And yogurt calcium can help prevent osteoarthritis

So while there are many ads - at least for the present - - while continuing to draw a delicious spoonful delicious yoghurt to eat there is a sign that there is a change. NFL has official yogurt, and you will sometimes see some advertisements that men promote the benefits of protein content in food. Take a spoon and see the details on yogurt.

It is no accident that the development trend of Greek yoghurt is not strange. The yogurt company made it the next yoghurt company, and they all promote it. It may be supply and demand, it may be that they are planting seeds of Greek yoghurt, and now it has become a demand. It may say that this does not work, but repetition is important. This is a technique that is used even for advertisements and songwriting (ie hooks). Look at this clip of Easy A ... It may not be a company that millions of people spend on advertising repeatedly, but we are communities. Numbers have power. So, writers should use Black Girl geeks in your next online series, movies, plays, stories and more. She can make your leader, partner, and guest. Let's unite her!

Please point out that food advertising - especially for women - is not used to explaining their products with sexual expression. Sandwiches are cooks; yogurt drops cum. Hamburgers (or tomatoes or a cup of coffee) are in the chest. As everyone knows, the candy ad women after candy ads are closing their eyes by tilting their heads backwards to wrap their lips around a big big chocolate bar. But in Western culture, sexual languages ​​are often the language of sin. Desserts are decadent or luxurious; in order to eat ice cream, you must first obey temptation. You should feel sick: embrace your guilt, and the health food snack bar leads us strictly. However, no matter how bad you feel, you are always bound. Piracy chocolate warns us that it can last longer than you can resist