Why Crystal Pepsi and Others Failed

Why Crystal Pepsi etc. fails We live in marketing and advertising more powerful times. From the clothes we are wearing to the music we are listening to, and the appliances we use to listen to music, all the turning points we have are basically in front of us It is in. Marketing and advertising affect our lives everyday, and I do not even notice it. Marketing experts face difficult challenges. They need to find ways to create public interests. And we hope to be able to adopt our own products.

On August 8, PepsiCo restarted the carbonated soft drink, which is the slogan on "Crystal Pepsi", all the joke about the products of the 90's failed name. Pepsi is traditionally a black cola, but Pepsi is a clear carbonated soft drink for people in 1992, but a fascinating novelty for more exhausted consumers in 1993. Fed up. It is due to the professional competition of Diner and Youtube idol called Kevin "LA Beast" Strahle which launched the "Bring Crystal Pepsi Back" campaign in 2015 and created a great demand for this product. This group consists of people who liked "Crystal Pepsi" in the past. "And curious soda fans who had never had such a product, this is due to the attractive and attractive character of Stradd and I'd like to try 'Crystal' before I die I do not. Pepsi, that is it.

The story of Crystal Pepsi is another retrospective exhibition in the history of marketing. They tested the idea of ​​Crystal Pepsi in a survey, "It has proved to be the best score among the new products tested so far in the company's history ..." Crystal Pepsi is an expensive I started the 62nd Super Bowl commercial and immediately failed. Like Wal-Mart, Pepsi Cola has entered into a product release disaster by asking people what they like instead of what they did.

Pepsi's Crystal Pepsi was first introduced in 1992, and it remains a mystery in terms of sales, strategy and market share not only for consumers but also for its manufacturers. It is a colorless cola, it is one of the most attractive beverages because it relieves thirst and has good health effects. But the idea was to recreate the ivory soap from its classic creamy solution. There are two reasons behind the launch of Crystal Pepsi; competition and consumer preferences turn into more healthy drinks 5. The target market of Crystal Pepsi is correct, but drinks are just a combination of sugar and water, and because they have little taste, both have failed. taste