Who Is More Active on Social Media? Men or Women?

Have you ever thought about who uses social media more often? It may not seem like an important statistic, but if most customers belong to a particular gender, it will affect social networking sites that need to be targeted.

To save time I analyzed all the popular social networking sites and looked at who used them more frequently. In this way, you will not waste time to market your business on social networks that are not being used by your target audience.

If you want to target women, please focus on Facebook, Instagram, Twitter, Pinterest. If the goal is male, please pay attention to LinkedIn, Google Plus, and YouTube.

Most of my income comes from men, and LinkedIn is the channel with the best conversion rate. I also tried other social media channels. For example, I tried Pinterest, but I did not succeed in earning income from it.

Women use social media rather than men (22% of women are active on Twitter, men occupying 15%, 76% using facebook, 66% male occupying ). . On average, female posts to Facebook walls are more than twice as likely as male users, and "friends" are 8% more than male users. Likewise, according to Nielsen's survey, women spend ten minutes of social networking online or through daily applications and men spend less than seven minutes. The future of media depends on the data collected from the "preference community", not the strictly defined demographic groups. As women are at the forefront of these conversations, our preferences should not be considered what they are but they must take into account what they are.

The fact that women are more aggressive to men than social media has lasted for at least the past five years. It is worth noting, however, that women are leading the transition from desktop to mobile to interact in various ways and draw attention to social media. This is a big problem for social networking sites that will be released in the coming years.

Pew Research Center has focused on the gender and socio-economic differences of social media users and provides some insightful data. For a while, women are more likely to use social media than men. Today, 68% of women have access to social networking sites, but 62% of men are not statistically significant. Sexual gender is not so important in the field of social media, but socio-economic status as well. Americans with high standards of education and household income are more likely to use social media, this is the case in the past decade. According to the Pew Research Center, 2013 is more than half of high school diplomas or the first year of people who use less social media. In contrast, 76% of university graduates are using social media.