Which Story Should We Tell? Three Tips to Make Your Decision

One of the questions that I frequently ask at seminars and webinars is "We have many stories, which one do you speak first?"

I like this question. Because it always has the opportunity to remind fundraiser and communicator that there should be an intention and strategy behind all the stories you speak. When deciding which stories to convey, I think of the following three questions.

Knowing your audience is one of the most important things you need to effectively communicate. When you want to select a story to resonate, you need to consider all those demographics, psychology, past actions and so on. There is a whole chapter of my upcoming book about this, and one of the best advice I can give you is to determine your understanding of the audience. Write a list Based on the new data collected from the survey, we will create an audience profile to continually improve what I know.

As mentioned at the beginning of this article, all stories require intention and strategy. The information you want to convey is a very important part of it. You are telling stories, never speaking stories. You are telling stories about encouraging, educating and activating groups of people. Identify the information needed to communicate with the target audience to achieve the goal. If the story does not help convey this message, this is not a correct story.

The last consideration is the medium used to convey the story. Text, voice, picture, illustration, video, or a combination? Think about the stories you have, the people behind you, details and feelings. Which media are you planning to use to best describe this story?

You have it. These are three questions you can ask yourself when you next try to pick a story.

I look forward to hearing from you in the comments below. What kind of questions and guidance did you use when choosing a project story?

Talk about your design process and explain why the content behind your decision is not. We tend to explain what we did, but we do not always associate it with our users, they should be our main focus. People like listening to high stakes and stories of fulfilling and meaningful endings, so I also want to build a story as if I overcame a lot of obstacles. At the end of each project (especially at the end of the presentation) there are strong endings, solutions, summary of findings, and messages emphasizing design philosophy and skills. Please help the company. This is an opportunity for you not to get confused or hang. You want to be able to solve the prolonged problem during the presentation so the speaker can emphasize the speaker more to understand yourself.

Most letters and letters are necessary for most applications. Your cover letter should tell a good story about your journey. This article provides excellent tips for telling stories in an interview environment. The Global Mix Party is a wonderful resource to get more hints on how to market yourself. Do your research before you apply for work. Please check the company website to see if they have hired foreign employees before. Even if the company does not advertise the people they hire, it is a good idea to send your resume to a company that is sponsoring employees in advance. Do not wait for the company to tell you that they are hiring

I often remind my clients that I should not tell the story just to tell the story. You should tell the story as part of a long-term strategy. Plan a plan and make a plan. (If you are looking for further tips on planning and strategy, please see the following article: How to plan a story for a nonprofit organization) About the author - Vanessa Chase Lockshin is a storytelling company that supports hundreds of organizations It is the chairman of a profit organization. Tell their story to attract and motivate their donors. She works in various organizations in the United States and Canada and has collected more than $ 10 million to date.