WHAT'S HOT

The New Kensington Community Development Corporation (NKCDC) strengthens the physical, social and economic structure of the Philadelphia community through sustainable development and community building. Based on over 30 years experience, we have developed a multifaceted approach to regional revitalization.

Join the NKCDC newsletter and get the latest news on Riverwards' local events, art news and business resources.

The fire on Tuesday, July 10 is a preventable air pollution disaster. Read the statement of NKCDC and Atmosphere Purification Committee

Even after 10 years or more, the production plan from Farmwards to Farm to Family will not be provided. NKCDC is still committed to expanding the choice of affordable health foods nearby. I thank the loyal customers throughout the year. Learn more

That happened. People are busy with life; our culture is developing very rapidly, and we are shocked by images, noise, hotspots, and new things. In the 2000s there were no volunteer cultures in the 1960s / 70s, and when we were offended something, we seemed to have only citizenship. And now there are a lot of very irritating things. Yes, it's amazing package statement, but I think this is true. So we woke up, but it was difficult to continue to "wake up" by nodding to the movement of BLM. What is culture, politics, human coffee, shall we be consistent? Publishing to social media is useful, but that alone is inadequate.

From the 1960's to the 1970's, McLuhan became a favorite of media theory and in fact became a household name. Through guest appearances and influential texts of his film, he continues to be popular with pop culture as a quasi-cult character. Without Marshall McLuhan, the concept of meta media objects can not happen. "Media is information" encompasses the idea that media should be the focus of media research rather than media content, as the media format changes the response and the message it conveys. McLuhan believes that various media need to use different senses and different participation levels.

McLuhan has developed the idea of ​​hot media and cold media. Popular media refers to high-definition communication where there is little participation by viewers and can concentrate on only one sensory organ at a time. These types of media provide all the information you need to understand, so you do not need to explain. Examples of hot media include broadcasting, books, lectures and so on. Cool media represents media that requires active participation from viewers. For cool media, viewers actively participate and need to fill out information through spiritual participation. This is a multisensory participation. Examples of cool media are television, seminars, manga and so on.

The heat carrier provides normal (but not always) complete participation without substantial stimulation. For example, printing occupies visual space and uses visual, but you can immerse that reader. General media are usually sequential, linear, and logical, making them suitable for analysis accuracy, quantitative analysis, and sequential ordering. They emphasize feelings beyond other senses (eg visual and sound). For this reason, popular media include radio, movies, lectures and photographs. On the other hand, cool media is usually (but not always) media that is rarely excited. They require more aggressive user involvement, including recognition of abstract patterns and simultaneous understanding of all parts. Therefore, according to McLuhan's cool media including TV, as well as seminars and manga. McLuhan expresses the term "cool media" as media newly appeared in jazz and pop music, but in that case it means "supermedia".