What is the impact of advertising on teens?

Youth is one of the most important demographic data for marketers. The tastes of their brands are still gelled, they have money to spend, and they have a big impact on parent expenditure (even for big items like cars). Because 25% of teenagers are accessing the Internet via mobile devices, the company targets sites that stream applications, games, music and videos, and other downloadable content.

Young brands use traditional marketing methods and new communication methods to influence product preferences. There are three main methods.

Use anxiety. Brands that appeal to teenagers use their unique weaknesses. Teenagers are in their position at the companion level and advertisements serve as "super companions" that will calm them down to acceptable things. Teen boys and girls are very sensitive to information about body images and marketers use it to benefit them.

Track data. When a child becomes 13 years old, the company has almost no restrictions on marketing and data collection. The information they collect can not identify an individual - it is more valuable. By tracking the digital path of teenagers, companies can accurately judge their preferences, interests, purchase history, preferences, and even places, selling or selling products to other companies I can do it. Discuss with teenagers to understand the use of privacy settings and what they are giving to the company accidentally

Use peer influence on social media. Advertisers are actively fighting to sell their products for teenage fans on social media. You can find this in an online store like J. Crew's, where you can share your favorite items with friends. Many brands encourage young people to spread exchanges with brands (such as uploading their own photos with specific wallets, drinks, clothes etc). These technologies strengthen the concept of the "manufacturing industry" of the brand and help young people realize that their value is not determined (or not owned) by what they own.

The author of the article stated that due to advertising it has had widespread impact on the underdeveloped brains of children and adolescents. Marketers began to use teenagers as a special segment of advertising. One of the reasons is that teenagers and young people are impulsive buyers and do not think too much about making purchase decisions. Another reason may be money for buying children's decision-making power and products. Marketers who took advantage of this opportunity began paying special attention to this part of consumer advertising that has a psychological and physical impact on teenagers who are generally watching TV. According to a state survey, "children and young people only watch 400,000 advertisements annually on television." There is a law that children's programs are limited to 10.5 minutes per hour and 12 minutes on weekends. That is happening. Weekday

As children are exposed to advertising, there is an increasing number of studies on the impact of advertisements on children, especially with respect to cognitive development and the potential impact of exposure to advertisements. For example, some questions relate to the child's ability to understand the intent behind advertising, not being operated by children. Some experts say that children do not understand the intention to persuade before they get older. Because cognitive structures are still formed in the brain, children are more vulnerable to external influences. According to a survey of 'educational leadership', children found that they were not aware that television commercial players were paying for the promotion of their products. They also believe that the advertising children are genuine and not paid actors that are confusing advertisements with news. Advertising can encourage young people to seek happiness and self esteem through commercial consumption.