What Is The Difference Between E-Commerce And Mobile Commerce?

What is the difference between e-commerce and mobile commerce? Originally at Quora: By acquiring knowledge and sharing, people can learn from others and understand the world better

Ecommerce and mobile commerce have similar trading goals with the help of the Internet, but there are many obvious differences. Let's see them.

I will move. E-commerce represents e-commerce where shopping takes place over the internet. Since e-commerce activities are usually done with the help of desktop computers and laptops, users need to find places where they can trade. Mobile commerce means using a mobile device. People can execute business transactions anytime and anywhere as long as they can access the Internet via a smartphone and execute transactions on the screen with just a few clicks.

Accessibility For the portability of mobile devices, the scope of mobile commerce far exceeds e-commerce. Since retailers are targeting more users, they can cover nearly everyone. Therefore, we have the opportunity to draw more users from mobile commerce.

Convenient transactions As long as you can access the Internet via a smartphone and you can trade on the screen with just a few clicks, people can trade anytime and anywhere. Unlike e-commerce, they need to trade on computers. Users feel uncomfortable using a laptop anywhere or on the go so users need to find places to trade.

Since location tracking devices are not portable, position tracking of e-commerce is limited. However, an M-commerce application can track and identify the user's location using GPS technology, Wi-Fi, etc. Therefore, the mobile commerce application can provide location-specific content and personalized recommendations. For example, using notifications, local companies can offer discounts for specific customers in specific locations.

It is safe. For e-commerce, credit cards are the most common form of payment. However, consumers are still a little afraid to send their credit card numbers over the Internet. The security function of mobile commerce is more extensive. In addition to regular security measures such as two-factor authentication and multi-level authentication in e-commerce, mobile commerce can also provide biometric authentication (by retinal scan, face ID, or fingerprint).

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Let's look at the main differences between mobile commerce and e-commerce, and factors driving adoption of mobile commerce rather than e-commerce. Regardless of availability anywhere, high interactivity, convenience, personalization, mobile phone, and other ubiquitous properties, most of them are single owners compared to home computers and Internet cafes Yes, many people share them. Some of the advantages of mobile commerce driving the consumer market. In short, mobile commerce offers more attractive market opportunities than e-commerce.

Due to the explosive development of mobile communication technology and the rapid innovation of mobile devices, mobile commerce (M - commerce) has become a new way of e - commerce. Mobile commerce is defined as "a subset of e-commerce where monetary value transactions are performed in a wireless environment using mobile devices" (Yap & Hii 2009, p. 24). With mobile commerce, individuals can easily trade on mobile devices anytime, anywhere (Yap & Hii 2009). The expansion of 3G mobile technology will provide high-speed Internet access via mobile devices and will facilitate the launch of the App Store. This will contribute to the rapid growth of global mobile commerce. With the introduction of 4G mobile technology, mobile commerce revenue is expected to further increase (Tripathim 2012; Giaglis & Kourouthanassis 2012). 2012)