What is Marketing Management?

But what is marketing management considering the company's advertising process? Briefly, marketing in a modern environment is an organization for managing customers in a way that creates, communicates, and provides to the customer the value of the product and benefits the organization and its stakeholders It can be defined as a function and a series of processes. Relationship "(the form of thorough marketing management and its communication of Petley 4. Advertisements in this context also include companies that advertise products and services to inform consumers and other products.

The marketing manager plays an important role in the company's success. The marketing manager, responsible for developing the customer base of the company, plays a direct role in promoting customer relationships. A long business trip and long working hours are part of the company's marketing manager. When a person is a company's marketing manager, he or she will receive good salary and benefits. The way to become a marketing manager usually requires years of marketing experience. As long as employees are demonstrating their ability to attract and retain new customers, this is usually a strong reason to push him or her into this position.