What is Customer Loyalty?

About Customer Loyalty's Loyalty Research Center (2014), "Customers can still define that the organization's products / service providers will continue to believe that it is the best choice according to their purchase decision value "Consumer loyalty (2014) is decomposed into its simplest form and defined as" customer loyalty they purchase more than purchase and have more numbers of customers, , In many cases you can purchase and attract the right customer. "And they have five ways to build loyalty (see Figure 1) listed.

Certainly, "To provide superior customer service, the company needs to find out whether factors can improve customer loyalty." (Customer loyalty: kept by Laura Struebing) Many There is a loyalty program, you can improve customer loyalty, and each person is different. Some people stayed on mileage, some left PetroPoint, but to their core reasoning, their desires to accomplish staying because their needs are met. Just like a customer feels as if he or she is back in loyalty to the company, a royalty program to create a good fantasy. But in the article, Connellan, the two clients can get the same results, presenting an interesting view, that process may have different experience for each customer. Therefore, in order to achieve true customer loyalty, an enterprise may have to deal with the result as the expected focus of the process, but because the customer may feel satisfied with the results, the process is not satisfied,

Proven loyalty through customer behavior. However, this does not mean that customer satisfaction can measure his allegiance. Consumer loyalty than customer satisfaction. To start customer satisfaction is a basic entry point for a good business. Customers are very satisfied with this transaction and are still false. On the other hand, while the customer expresses a sense of satisfaction, he may not want to leave it faithful to the brand, for several reasons that he benefited from the brand

There are many definitions of customer loyalty. However, each of them was unaware that loyalty and emotion are inseparable. Customer loyalty is a consistent and positive emotional experience based on the recognition of the value of experience including the satisfaction of physical attributes and the product and service. Think about who you are faithful to. Of course, you will answer family and friends. why? Because you have an emotional connection with them. Your family and friends can do things you might not like, but you remain faithful for this relationship. The same goes for customer loyalty. In order to raise customer loyalty it is necessary to establish an emotional bond with your customer.