What is Competitive Intelligence?

Competition information (CI) is a collection and analysis of information to predict competing activities, observe past market dislocation, and calmly explain the event.

That is an important part of developing a business strategy. CI Analytics provides insight into market dynamics and challenges in a structured, standardized and ethical way, using published or unpublished sources.

Antitrust and trade secret laws, legal and ethical best practices, and compliance with the Code of Corporate Conduct

What is "competitive information"? One definition is information useful for insurance companies (or insurers) to compete in the market. This information includes price, sales practices, delivery methods, manufacturing costs, product development methods, compensation methods, information technology and other research functions, strategic planning, marketing planning and methods, and other information. Legal and ethical issues arising from the acquisition of competitive information can be roughly divided into two areas. First of all, competitors cooperating to obtain competitive information may cause problems. These can be characterized as antitrust or unfair competition issues. Secondly, problems arise when insurance companies or their agents obtain information from public routes or third parties.

Competitive information is influenced by national strategy information. National information was researched 50 years ago, but competition information was introduced in the 1990s. Companies that learn competitive information experts can learn from state information experts, especially when analyzing complex situations. Competitor information may be confused (or thought to be duplicated) with environmental scanning, business information and market research. Craig Fleisher asked about the validity of this term and compared it with business intelligence, competitor intelligence, knowledge management, market intelligence, marketing research, strategic intelligence.

There are many ways to understand the difference between business intelligence and competitive intelligence. Competitive information is the process of collecting and analyzing information on the external environment of a company, such as the market environment of a particular industry or competitors. In contrast, business intelligence is understood as internal business insight, and what your company is doing. Although business intelligence and competitive intelligence may have technically different definitions, they are closely related and must cooperate to set clear business goals. Some people think that competition is a subset of business intelligence because the information gathered from the competitor's information adds value to the data from BI and decision-making.