What is Audience Analysis?

An example of a recent brand that uses social media data to answer these hard questions comes from Fender. They are about to release The Flea Bass, an exciting new product designed by the beloved Red Hot Chili Peppers base player. Before launching, you need to identify the viewers appropriate for the target and the type of optimal campaign to reach them.

Audience analysis allows Fender to identify the target audience of the event and identify your favorite fleas and bell peppers. The results show that viewers like flea personality, they use the words "fun" and "strange" to explain the flea's unique personality.

Using these social insights, Fender developed the # MyFleaStyle event. The event asked fans to share pictures of their own unique musical style to gain the opportunity to earn a new base, and free chose the winner himself. The event was a huge success as they first wanted to understand their audience.

Without fully understanding audience preferences, demographics, and motivation, campaigns and products can not bring out their potential to the fullest extent possible. Previously, in order to understand viewers, we spent a lot of time and money at research and market research companies. Today, social media data helps brands quickly gain practical business insights on viewers.

As with many valuable tools, audience analysis can be used to overdo it. Adapting the presentation to the audience is not simply to tell the audience what you want to hear. Audience analysis does not mean "publicity" or "gimmick" to the public. Instead, adaptability leads to the selection of speaker style and content of the presentation. Audience adaptation usually has a very subtle boundary between over adaptation and incompatibility - this difference can be better understood by understanding the general elements of skills. The communication department provides hints for analyzing viewers

Audience analysis is divided into three phases. The first is to adapt to your audience before you speak. There are three ways to do this: demographic analysis, attitude analysis, and environmental analysis. Demographic analysis includes age, sex, culture, ethnicity, ethnicity, religion, and education. Attitude analysis deals with the attitude, beliefs, values ​​of the audience. Environmental analysis is the importance of seating arrangement, the number of spectators and indoor lighting.

Audience analysis includes gathering and interpreting information about verbal, written or visually sent recipients. There are some very simple ways to conduct an audience analysis, such as interviewing a small group of people to understand knowledge and attitudes, analyzing demographics surveys of related populations using more participatory methods There is. It may also be helpful to observe sociological studies of different age groups and cultural groups. You can also use the questionnaire and rating scale to collect basic demographic information and opinion data from the target audience. These examples do not constitute a comprehensive list of target audiences for analysis, but they help to grasp the overall picture of how to understand the intended audience. After considering all known factors, you can create a profile of the target audience and speak so that the target audience can understand.