Yes, this indicates not only the advertising power of these brands but also the importance of these digital tools is increasing in our lives.
The digital world is a modern expression expressing the importance of today's digital technology
When we talk about the digital world, we are actually communicating with digital technology almost in the whole world.
Today, nearly 50% of the world's population is connected to the Internet, mobile devices are accelerating Internet connection.
Over 68% of connected audiences (2.5 billion out of 8 billion people) are already active social media users on mobile devices
According to Adweek, consumer interest shifts from television to mobile devices and social media.
92% of the Millennial generation is browsing other devices while watching TV on the second device (mobile phone). On mobile devices, we spend time on social networks
With the development of digital media, consumers can easily access information around the world.
Digital enterprises exist to discuss and support customers. These companies understand the companies that consumers desire.
As a result, digital services are ready to take advantage of technology changes and evolution of consumer demand.
I want everyone working with us to experience the meaning of digital and digital conversion for specific business, users, customers, and employees. This means that you are trying to design a sprint with emphasis on user issues, not business solutions, talking to developers, or getting a different perspective on user flows from designers. With all these activities, individual employees can bring the organization closer to the digital way of thinking. This is necessary to realize the organization's digital transformation. We are still at the beginning of this journey, but sometimes the journey may be a real destination
We talk infinitely about the best digital innovation, best digital strategy, digital economy, digital advertisement, digital publishing, what does this mean? Our world uses infinite number of words. Perhaps this is my dream, and we will wake up to numbers like the modern electric world. Total importance, complete change, and concept of perfect background. We talk about wonderful ideas, wonderful business, great business strategies, and we accept that it all happens in the modern world.
We no longer live in a world where you can not become a digital company. You will adapt to the new digital reality or die. For traditional large companies this means not only developing digital strategies that support their core business but also fundamentally changing the core business of the digital world. Essentially, companies have three ways of promoting this digital conversion: (1) building it, (2) purchasing it, and (3) using it. (Corporate risk is often quoted as a pass, but as I emphasize below, investing in startup has little impact on change)