What are Subcultures?

Introduction Although subculture is a large-scale cultural group with similar unique value, there are some differences from common culture. There are various subcultures such as social class, age group, sex, religious subculture etc. Today, subculture is becoming increasingly important to brands to make it easier to find products and services. This challenge will focus on the subculture of the age group, Y generation. Surprisingly, "21% of consumers in the 21st century generation are free to use, direct purchasing power exceeds 1 trillion dollars and is estimated to have a major impact on older generation" (Milleniall Marketing, 2014).

In this article, I answer the question "What is subculture and they are abnormal". Then, it continues to explore how the subculture becomes manifest, continues to explore, and describes two different subcultures in society, especially punk and carnival. Briefly, a brief discussion will be held on specific subcultures, their members, and the culture they belong to. To evaluate these subcultures, you can only define what "subculture" is. The definition given by Abercrombie (et al) points out that subculture is "a social group value, attitude, behavioral pattern and lifestyle system in a larger society or organization". It is most commonly used to develop cultural deviations to mainstream culture and youth culture. "

Subculture is a culture of wider mainstream culture with independent values, customs and beliefs. In sociology, the concept of subculture explains the behavior of several social groups; sociologists study subculture as a way to study culture. In the United States, examples of subculture have different beliefs from American mainstream culture (eg, Joseph Smith experienced God's revelation), practice different customs (such as missionary work from home to home) Mormon It is a culture of. Subculture is based on various factors such as where people live, common interests and occupations, age, race, religion. Some subcultures are anti-cultural. Research on subculture tends to focus on deviations (eg subculture of crime).

Subculture is a group different from mainstream culture, but we do not object. Subculture is culture in culture. For example, Jews are mainly secondary culture of Christian America. Catholics also form subcultures because most Americans are Protestant. Members of these subcultures not only belong to the mainstream culture but also have a material and noncritical culture specific to their subculture.