Water Shortage in the Middle East

Water is the main source of life on Earth. It is essential for the normal existence and functioning of living beings. The earth is sometimes called the "planet of Mercury". However, in reality, the amount of freshwater is limited. "Only 2% of the water on the earth is fresh." (How much water is there on Earth?) This water is not enough to satisfy human's everyday needs. According to the World Health Organization (WHO), "The situation is particularly difficult in the Middle East" one in three people in the world lacks water resources to meet the daily needs of one in three people " .

In the broad interview with PepsiCo Middle East and President of Sanjeev Chadha in Africa, we are aware of PepsiCo's business and society, water management and sustainable development, especially the shortage and lack of the Middle East and Africa, Was discussed. There are many other important issues, and important leadership courses, learned from the business perspective of solving some of the world's most pressing problems. Sanjeev Chadha is President of the PepsiCo Middle East and Africa. PepsiCo is a global leader in the food and beverage sector, with net profit exceeding $ 65 billion, with a 22 brand portfolio with annual retail sales exceeding $ 1 billion. PepsiCo's main business - Quaker, Tropicana, Gatorade, Frito, Pepsi - manufactures hundreds of fun foods and drinks loved all over the world.

One of the main effects of water shortages is that it causes regional conflicts in water resources. Fr & hlich (2012) pointed out that water conflicts in the Middle East are one of the world's serious international security issues. Middle East is mainly dependent on agriculture, water is a scary resource in this area, there is conflict between ownership and use of water resources. Water supply in the Middle East is limited, it is inappropriately used and is used too much. Israel dominated the Jordan River and its aquifer and sold a small amount of water to Palestine and Jordan. The current Palestinian water supply is subject to Israeli regulations and regulations. Israel refuses to recognize Palestinian water rights and Israel uses 4-6 times the water of Palestinians. These unequal water consumption caused conflicts among these countries around the Jordan River. Palestinians should regain the equitable distribution of water rights and water resources