Nike has partnered with former San Francisco 49ers quarterback Colin Kaepernick and released the first advertisement as a new "Just Do It" spokesperson.
The 2 minute square entitled "Fantasy Madness" represents an exciting montage of athletes called Kaepernick that overcomes their adversity and pursues their dreams. He was also seen watching the image of the American flag of advertisement. "Please do not ask if your dreams are crazy or ask if they are crazy," Kaepernick said at last.
For some people, Nike may be considered crazy as it makes Kapenik part of the campaign. The previous NFL quarterback became an unpopular role between some fans and the Trump regime as he collapsed during the national anthem and caused a wave of protest.
After announcing Kaepernick as a new spokesperson, Nike lost about $ 3.75 billion in market capitalization. The market price is the market price of the issued shares of the listed company. Some on-line protesters even destroyed Air Jordans and other Nike devices on Twitter to express their opposition to the company's decision.
But advertising started by Nike's longtime advertising agency Wieden + Kennedy on Wednesday is itself a moving advertisement.
One of the other athletes in advertising is Shaquem Griffin, a rookie of Seattle Seahawks. The story of Griffin - he is a list of disconnections of hands - is one of the more moving stories that led to the NFL draft last spring. He was elected Sea Hawks in the fifth round and his brother Shaquille joined the team. Nike's main spokespeople Serena Williams and LeBron James also dominated advertisements
Nike launched a new "Just Do It" event on the weekend of the workers' day in relation to the 30th anniversary. "Even if it means sacrificing everything, I believe something. # JustustIt" and Kaepernick tweeted at Labor Day and answered advertising words.
According to ESPN reporter Darren Rovell, Kaepernick is Nike's athlete and pays the full amount despite not participating in the professional soccer game since 2016.
In 2016, Kaepernick, as a means to raise awareness of the country, to protest against racial inequality, and for shooting by police of unidentified men, women, children before the NFL game, I began to show off my national anthem. Kaepernick has not been signed by other teams after playing at 49ers for that season.
Kaepernick filed a lawsuit against NFL as preventing the conspiracy alliance from signing the NFL team. According to the "New York Times" report, the National Football League is trying to clean up the problem on the carpet, but the court last week announced a full hearing on preliminary victory, basically conflict.
On Tuesday, President Donald Trumph emphasized this in the campaign and said to "Today's caller", "I think this is terrible news, they are sending this information and their The goal is to do that, perhaps they have reasons to do this. "
Nike is the official Uniform Manufacturer of the National Football League and recently extended the contract in 2028. The NFL season was held on Thursday night at NBC, defending Super Bowl champion Philadelphia Hawks fought against Atlanta Falcons. According to Darren Rovell of ESPN, Nike will advertise during the game.
As part of Nike's 30th Anniversary Campaign 'Just Do It', Kaepernick 's advertisement is a preview of a full - length commercial during the NFL' s regular season kick - off on Thursday night. Kapnik is the first player kneeling to "Starry Shining Flag" to protest the police brutality against blacks, has not played games since 2016. He published a full video of the commercial on Wednesday. "NIKE's campaign will generate attention and debate, it may be one of its main objectives," Neil Saunders, managing director of data and analytics company global data, told ABC News. "But this is also an adventurous strategy as it seems to be a side that solves the highly politicized problem, which means that you end up losing your customers after all, because this is a marketing activity It is not the purpose. "
Nike never wastes time. Immediately after the company announced that Colin Kaepernick was facing a "Just Do It" campaign followed by a frenzy, there was the first commercial to star in Kaepernick. This video focuses not only on former NFL players but also players like LeBron James and Serena Williams. He also said, "I believe in something, even if that means sacrificing everything".