Walt Disney Company announced Tuesday that it would invest 2 billion euros ($ 2.47 billion) to expand the French theme park, Disneyland Paris.
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This development includes three new areas: Marvel's superheroes such as Spider-Man and Hulk, Disney's animated films "Frozen" and "Star Wars". There are also new attractions and live entertainment experiences
"The expansion plan has been one of the most ambitious developments in Disneyland Paris since opening in 1992 and underscores the company's commitment to the long-term success of resorts as Disney's brand beacons in Europe." Walt Disney says. Express
Disneyland Paris is the most visited theme park in Europe. It is on the land of 2,230 hectares, about 20 km (20 miles) east of Paris, but according to the company's 2016 annual report, there are only half of the land developed so far.
Since 1992, this park occupies 2% of French tourism income, brings good news for local employment and hires about 16,000 employees.
Even so, Euro Disney has made too optimistic predictions about the number of tourists, and is facing severe economic difficulties after making too much debt.
After a series of Islamic militant attacks in Paris, Nice and other cities, French tourists bounced back and new investment activities are ongoing.
The 2016 Euro Disney net loss was € 858 million, as the number of visitors was 10.4% at 13.4 million euros. However, 2017 is the best year for sightseeing in the capital of France for at least 10 years.
Disneyland Paris has two theme parks - Disneyland's fairy tale theme and Walt Disney Studio Park. The seven hotels have about 5,800 bedrooms, 2 conference centers and a golf course.
This month Walt Disney announced that the profit for the quarter was higher than Wall Street's expectation, and the crowd of theme parks were crowded with the land of the new "Avatar", offset the decline in ABC profits .
As of March 2002, the Disney Company in Europe was renamed Disneyland Resort in Paris. In 2002, Disney's S.C.A. Walt Disney Company in Europe announced another annual interest in Disneyland Paris. However, within the next three years I suffered a net loss. By March 2004, the Walt Disney Company agreed to amortize all the debts of Euro Disney S.C.A. Thanks to Walt Disney Company. On December 1, 2003, Disney S.C. A in Europe launched a "Magic Magic" event that lasted until March 2006 and brought a new first European tourist to the resort. By 2005, Disneyland Paris opened less than 15 years ago, became the best tourist destination in Europe beyond the Louvre and the Eiffel Tower.
On February 27, 2018, Bob Iger announced that Walt Disney will invest EUR 2 billion in Disneyland Resort Paris. Walt Disney Studios Park expands three new areas based on Marvel, Frozen, Star Wars. In addition to these three new areas, this extension includes a new lake, the center of the entertainment experience, and each new park area is connected. According to the description of the Disneyland website of Paris, five of the major attractions of the theme park, Small World, Star Wars Hyperspace Mountain (formerly the Space Mountain: Mission 2), da Ray Mountain, Pirates of the Caribbean, Buzz Lightyear Astro Blasters is.
After America 's success, Walt Disney has decided to establish a similar amusement and holiday park in Europe. On April 12, 1992, the park was first opened as a Disneyland Resort in Europe. Today it is known as Disneyland ® Paris near Paris in France. There are 14 hotels owned by 2 theme parks (Disney Land Park and Walt Disney Studios Park), entertainment district (Disney Village) 1 and Disneyland Paris 2. The opening ceremony of Disneyland Paris was discussed. People are afraid of being affected by unhealthy lifestyles and American consumption. A French journalist said, "I sincerely hope that rebel armies can burn Disneyland." "The US is not attacking us, we adore it."