Wal-Mart Vs. Target

Toilet paper, vinyl tote bag, school supplies. With such a list today 's consumers do not go to Bloomingdale' s, they are headed to a discount department store. Dedicated shoppers should go through Wal-Mart and purchase from Target. Over the years, American consumers have always dreamed of saving, choosing, and offering without considering security, social responsibility, or carbon footprint, and all shoppers are involved . The goal has all of them and is acting to fill the competition.

Let's see how Wal-Mart's main competitors and how they are watching from an employee's motivation perspective. Target is the second largest retailer after Wal-Mart. The target offers the same products as Wal-Mart and the competitive foundation is to provide customers with high quality rather than cheap price. We also violate our labor practices. There is no life wage certificate or labor union (Jones, 2010). The goal is to face many of the same moral problems as Wal-Mart. These problems lead to low attendance and high incidence of problems in homes other than work. The target tried its own approach to raise morale and hired a social worker. With this program, morale has increased and absenteeism has decreased by 17% (Jones, 2010).

There are many legal problems in Wal-Mart. One of them is gender discrimination. Women are discriminated on the basis of promotion, salary, training, assignment timing. Wal-Mart is currently participating in a class action lawsuit, Dukes vs. Wal-Mart Stores. Complaints from former and current female employees of Wal-Mart's US retail and warehouse club shops. Claimant claimed $ 11.5 billion in injunctive relief, past salaries, delinquencies, punitive damages and attorneys fees. Litigation is one of the biggest sex discrimination cases in the United States.

Currently, Wal-Mart is the number one discount retail store in countries where Sears, K-Mart, Target, Kohls are members, and it operates with respect in all 50 provinces. Wal-Mart pursues its own target market in Wal-Mart stores, neighboring markets, Sam Association, worldwide. Wal-Mart has been expanding since its establishment. The reason for this continued growth is that the company has maintained reliability for many years with the mission of supporting customers and assistants and maintaining the goal of becoming the best store at a discount retail store.

Although many discount retailers have been running for years, Wal-Mart and the recent Target have adopted a business model that will continue to provide profits even in the case of the recent US economy. Wal-Mart and Target are expanding rapidly since its establishment, and Wal-Mart has become an international retail store with stores in 15 countries and all over the United States. In August 2000, the company that succeeded changed its company name to Target. The target company has three main divisions: target store, Marvins, Marshall field. The target store is the second largest discount retailer offering products designed to attract richer discount shoppers. Target customers are much younger than other discount BIG BOX stores, average age is only 40 years old, mainly women, children, and college graduates.