Wal-Mart (WMT) is the largest retailer in the United States and has an important market share in the international market. They are more concerned about future growth and maintain their current position in the market. Due to changes in the economic climate and intensified competition in the retail market, retailers face challenges in maintaining market share and revenue growth as expected. These factors increase the pressure on the company's profit and profit. WMT's fourth-quarter earnings per share and dividend forecast are not optimistic, dividend per share increased by only 2%, earnings per share slightly declined (Seekingalpha.com, 2014).
Wal-Mart's history is innovation, leadership, and success. Wal-Mart was founded in 1962 by Sam Walton, founded on October 31, 1969 and was listed on the New York Stock Exchange in 1972. It opened in Rogers, Arkansas in 1962 and has grown into the world's largest and undoubtedly the best retailer. Some researchers call Wal-Mart the industry trend leader. Today, the retail industry pioneer has annual sales exceeding $ 100 billion, 3,000 stores, and employing more than 750,000 people worldwide. Wal-Mart operates every store with the same philosophy of providing daily low prices and excellent customer service, from inventory to front-end equipment to help speed up checkouts. Even at low prices eliminate the cost of frequent promotion, sales are more predictable. Wal-Mart has invested heavily in its own cross-site inventory system. Wal-Mart guarantees low prices everyday and regards them as one stop shop
Wal-Mart's philosophy is to constantly provide daily low prices and excellent customer service. However, this philosophy may keep potential customers away from Wal-Mart. Many people, including myself, erroneously believe that Wal-Mart only sells essential items that ordinary working-class families can buy. Recent television commercials by Wal - Mart opened my eyes. - Relationship Marketing King Wal-Mart is still ranked No. 1 Economist still tells us the badness of the US economy, but local Wal-Mart does not welcome anything about recession. His or her employer has reached $ 246.5 billion in 2002, up 12%. He or she may be proud to tell you that Wal-Mart Stores ranked No. 1 by Fortune magazine and is leading the top 500 for the second year in a row. How did you do?