W.K. Kellogg: Legacy of Cereal

Will Keith Kellogg was born in Battle Creek, Michigan on April 7, 1860. He is a shy, quiet and diligent young man, but he has not succeeded in the classroom. His vision was indeed a problem, but he was told from his teacher, "It is ridiculous" - he could not see the class blackboard. He was not stupid, but he dropped out after a sixth grade at the age of 14. Then he did various kinds of work as a traveling broom salesman with a boy.

Kellogg founded in 1906 by W.K Kellogg initially began using breakfast cereals, that is, cooked cereals, but for the moment he challenged to eat products other than breakfast. Today, its product portfolio includes convenience foods such as snacks, biscuits, waffles, pastry biscuits, crackers. Kellogg's goal is to connect with the next generation of consumers and to connect with the marketplace, to reform the old Web site, participate in CSR activities, receive various awards and represent brands on various platforms; It is to create a high TOMA at the mind 's consciousness). Kellogg is related to many international events such as FIFA and the Olympic Games to establish contact with customers. As the world's most respected company, Interbrand has become the world's best global brand, Forbes and many other awards

Kellogg was founded in 1906 by W.K. Kellogg Since then, the Kellogg brand has been successful by continuing to use the same technology to produce products in 180 countries over the past 100 years. Kellogg mainly produces snacks such as breakfast cereal products, toaster pastries, cereal bars and winder. In 1922 Kellogg arrived in Ireland and its products were sold nationwide. Since Kellogg is now the top brand in Ireland and Britain's breakfast and cereal industry, it became one of the first companies to introduce nutrition labels in packages for the first time in the 1930s.