Volkswagen's Management

Volkswagen's Management Volkswagen Beetle is designed to give everyone their own cars. Volkswagen claimed the idea of ​​building a new beetle. When Volkswagen tried to release a new Beetle, management's problem was to understand consumer's expectation for the new Beetle. They need to use market research to decide who will enter the target market and what the preference of the target market is. After the first step, another problem is that the management needs are to understand what new beetle needs to make improvements to meet consumer expectations, and the need for a new Beetle It helps the administrator to understand whether or not it exists.

Volkswagen and the Volkswagen Group are managed by the Volkswagen Management Board according to the Volkswagen Company Management Board rules and the Volkswagen Trustee's Procedure Rules. In the framework of the law, the Group Management Committee will ensure that the group's interests are taken into account in the group's brand and company-related decisions. This organization consists of board members and selected senior management with group management functions.

Before becoming Chairman of the Volkswagen Management Board in 1982, a seemingly calm Hearn was best known as the Chief Executive Officer of Volkswagen. Later he became Global Sales Director of Volkswagen. He left the company in 1972 and became the president of Continental Gummi-Werke AG (a leading manufacturer of tires and rubber). When sales in Europe remained unchanged, he was returned to the chairman - in 1984 the Volkswagen Group's European market share was only 12% - and the US sales are declining sharply . In 1970, Volkswagen sold approximately 600,000 cars in the US, 150 thousand in 1990

With successful marketing and a strong spirit, the Volkswagen philosophy has been successfully marketed to people. However, the sale of Volkswagen is an ideal means, this is a potential political message. Having Volkswagen on the street represents an average person to realize the reality that he eventually has a dream. This represents political information by two different reasons, government and individual. One of the definitions of the rich is to own a car. The car will represent the wealth of luxury - comfort, convenience and social position. The wealthy people are overlooking them from a taller carriage while the public is jealous and can only see their daily life while watching rich and shining traffic. This impression resonates with the hearts of ordinary people and he devastates the revolution in various places - otherwise it changes monarchy to something