Virgin Atlantic

The tragic events of the Virgin Atlantic market on 11th September 2001 had the greatest impact on the aviation industry. Passenger demand fell sharply, especially in the North Atlantic, and some airlines are bankrupt. Further challenges of SARS and the impact of the Gulf war continued shortly after the 9/11 case. The industry gradually reconstructs the trust of passengers, and recent traffic data shows signs of recovery at 9/11 events. However, in order to survive and compete in this harsh environment, it is clear that airlines have to adapt and develop with emphasis on capturing the market through a wider range of services than ever before.

Virgin Atlantic Limited (Virgin Airlines) is the second largest international airline in the UK. In addition to regular flights, Virgin Atlantic Airlines carries about 6 million passengers annually, using 37 aircraft to fly to 31 destinations around the world in an average range of about 6 years, going. Currently there are about 9,000 people (CAA, 2009 a; Virgin Atlantic, 2009 c)

Virgin Atlantic is the second largest long distance airline in the UK, founded by Sir Richard Branson in the 1980s. Virgin Atlantic's mission is to "develop a useful airline company, people like to fly, aim for work-like places" (Virgin Atlantic, Undated). In a highly competitive environment, Virgin Atlantic succeeded in maintaining its customers. According to SWOT's analysis, BA is effective for its partnerships and alliances and it is recommended that it be effective for innovation (that is, IT facilities are regarded as a fulcrum of its recovery). By acquiring Terminal 5 and making full use of it, it is possible to greatly improve efficiency and increase the competitive advantage of BA in this field and create a new standard for the entire aviation industry . However, BA 's marketing strategy to win customer loyalty is not that effective. Readjusting the marketing strategy brings certain benefits to the organization.

In December 1999, Virgin Atlantic Airways announced a unique global partnership with Singapore Airlines, and Virgin Atlantic Airlines works with other airlines to increase customer satisfaction. Virgin Atlantic's partners include other partner airlines, hotels, car rental, shopping (which will help you get the BAA World Point if you shop at the UK airport), financial services, and customers earn miles Includes other benefits programs that will help. Use mileage or both. Mileage acquisition is a program to earn points that can be converted to free flights and other services. Partnerships with airlines will improve the connection between Virgin Atlantic and the rest of the world, but you can use some of the services you need to become a member of the Flying Club. A local partner in the area operated by the Virgin Group allows travelers to get away from home quickly and reliably, thereby increasing their satisfaction