What is PINK? PINK is the secret answer to Victoria. Such a young man between 18 and 25 year old wants to see something in the store. In order to compete in the highly competitive clothing market, PINK opened in early 2002. So far, this is a big blow to university children. They buy clothes, perfumes, underwear there. More importantly, Victoria's secret can maintain a high-end and mature image, but it also supports university students, most consumer expenditure markets. Praise to the secret catalog of fashion fashion shows and Victoria has now made underwear for television and magazines widely accepted clothing in mainstream.
As of 2010, there are 1,000 Victoria's secret lingerie stores in the United States and 100 Victoria's Secret Beauty Stores. Most of these are in the shopping center. They sell products such as various bra, panties, knitwear, cosmetics, pajamas. Victoria's secret mails over 400 million catalogs each year. Until the beginning of the 21st century, Victoria's secret management decided not to actively expand outside the United States. As the US retail market matures, the continued growth dynamics has changed this decision and spread the secret of Victoria beyond the United States. Victoria's Secret announced that the company is planning to enter Canada in 2010. The company opened 23 stores in Alberta, British Columbia, Manitoba, Ontario, Quebec, Nova Scotia and Saskatchewan in Canada.
On July 10, 2007, Limited Brands, Victoria's secret parent company, sold 75% of the apparel brand Limited Stores and Express to Sun Capital Partners with an emphasis on expanding Victoria's Secret and Bath & Body Works divisions did. Due to the direct impact of this sale, the Limited brand's after-tax loss was $ 42 million. After two years of pressure from environmental groups, Victoria's secret parent company and conservation group agreed to make the catalog of lingerie retailers more environmentally friendly in 2006. This catalog is not created from pulp supplied from Canadian forest reindeer habitat unless it is certified by the Forest Stewardship Council. The catalog is also made of 10% recycled paper