Value Delivery Network With Value Delivery Network, many companies can create customer value that can not be created using their value chain. "Value delivery network" consists of enterprises, suppliers, distributors, and customers who collaborate to ultimately improve the performance of the overall system (Armstrong et al., 52). This type of system is interesting to me, as I always wondered what approach should be taken in order for products and services to be regarded as "value" for customers.
Today, many companies are tied up with specific suppliers and distributors to build an excellent value provision network, also known as the supply chain (Magnet, 1994). Brown (1997) as a tool to categorize a business into strategic related activities that can be used to determine the source of competitive advantage at cheaper or better than competitors' supply chain / value delivery network I have defined. It includes a number of activities carried out by members like suppliers, distributors and customers. In addition, Christopher (2002), as an organization network participating in various processes and activities that create value in the form of products and services in the hands of the end consumer, through contact points upstream and downstream, is a value provision network / supply chain . Collaboration or integration of network / supply chain is necessary to gain competitive advantage.
The basic concept of a value-based distribution network is a network of companies, suppliers, distributors, and ultimately "cooperative" customers to improve overall system performance (Philip Kotler and Gary Armstrong, 2006: p . 340). The main function of the distribution channel is to provide a link between production and consumption. For example, manufacturers of ALDO shoes usually contact consumers directly. For this kind of connection, please try to improve each other with the stakeholders in order to improve the performance of the whole system.