Using Media to Promote Gender Equality

Through social media and campus activities in 2011, implemented by Eastern Campus, a public relations company, you can make men of young college students participate in preventing violence against women. "Zero Violence, Let's Together 17-MAN" For online events, over 49,000 fans gather at various Weibo Web sites. During the EVAW Day event, online and campus teenagers collected more than 3,500 signatures.

As part of the Chinese 'Bell' campaign, the UN Women's Bureau will support Hong Kong's NGO Half-To Sky and create two public service announcements (PSAs). After successful "Bell" campaign in India, public service advertisements encourage hitting the neighbors door when intercepting domestic violence in order to stop violence on the grounds of saving their faces Did.

UN Women and Netease, one of China's most popular websites, co-hosted the 2010 and 2011 Women Media Awards. The 2010 prize is contesting the stereotype that society should be for women and men, so we are targeting the top ten commercials that are sensitive to gender. Awards for 2011 were awarded to ten excellent women who received this year 's news for their contribution to society and active role model for Chinese young women and girls.

Promoting gender equality is an important part in preventing violence. Various school, community, media intervention is aimed at promoting gender equality and non-violence by increasing the power of men and controlling stereotypes of female sex. This includes several well-assessed interventions, but their concern about violence may be unknown, so that as a result they use actual violent behavioral standards rather than improving attitudes and knowledge And more evaluation is necessary.

The aim of media gender-sensitive indicators is to promote gender equality and to empower women through various forms of media. It provides a set of indicators to promote gender equality and media mapping in media organizations. It is currently used in 11 countries and offers a number of self-assessment case studies. Participatory community media initiatives aimed at increasing women's participation in the media view women as contributors to producers and media content, not just "consumers" (Pavarala, Malik and Cheeli, 2006). These initiatives encourage women to participate in technology, decision making and agenda setting activities. They have the potential to increase the ability of women as social and political entities. They also have the potential to advertise a balanced non-stereotypical woman in the media and challenge the status quo.

South African-based Gender Link was founded in 2001 to promote "gender equality through the media" in South Africa and lead the media cluster of the South African Gender Protocol Alliance. Gender Link promotes gender media campaigns through global initiatives such as Global Media and Gender Association (GAMAG), Gender and Media Summit, Policy Development Cooperating with Regulatory Authorities, and Cooperation with Media Organizations through Training and Policy Development To do. In 108 newsroom development media in southern Africa, Gender Link is currently targeting the gender excellence center